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USA
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Theorie
9,443
Theory
9,273
Relationship marketing
9,131
Beziehungsmarketing
9,101
Brand management
7,607
Markenführung
7,567
Brand image
6,756
Markenimage
6,716
Slowakei
6,496
Online-Handel
5,745
Online retailing
5,734
Customer satisfaction
5,725
Verbraucherschutz
5,612
Slovakia
5,583
Kundenzufriedenheit
5,568
United States
4,953
Deutschland
4,894
Social Web
4,852
Social web
4,850
Online-Marketing
4,590
Internet marketing
4,578
Service quality
4,444
Dienstleistungsqualität
4,401
Markenartikel
4,360
Brand
4,359
Germany
4,354
Einzelhandel
4,214
Consumer protection
4,170
Retail trade
4,167
Electronic Commerce
3,773
Werbewirkung
3,679
E-commerce
3,657
Advertising effects
3,639
Verbraucherverhalten
3,591
Experiment
3,433
Emotion
3,276
Advertising
3,193
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23
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160
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95
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54
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54
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43
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42
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41
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37
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27
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27
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21
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19
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14
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Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
Agarwal, Sumit
17
McFadden, Daniel
17
Winter, Joachim
16
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Chomsisengphet, Souphala
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Zinman, Jonathan
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Viscusi, W. Kip
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Finkelstein, Amy
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Magat, Wesley A.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Barber, Nelson
8
Carpenter, Jason M.
8
Grewal, Dhruv
8
Hawkins, Del I.
8
Hurst, Erik
8
Kiser, Elizabeth K.
8
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National Bureau of Economic Research
59
American Marketing Association
8
United States / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee for Consumers
6
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism
4
USA / Federal Trade Commission
4
Brookings Institution
3
Practising Law Institute <New York, NY>
3
USA / General Accounting Office
3
AEI-Brookings Joint Center for Regulatory Studies
2
American Council on Consumer Interests
2
American Home Economics Association
2
Article 29 Data Protection Working Party
2
European University Institute / Department of Law
2
Europäische Kommission / Generaldirektion Binnenmarkt
2
Federal Reserve Bank of New York
2
Federal Trade Commission
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
USA / Congress / House of Representatives / Committee on Financial Services
2
USA / Consumer Product Safety Commission
2
USA / Economic Research Service
2
USA / Subcommittee on Commerce, Trade and Consumer Protection
2
United States / Congress / Senate / Committee on Commerce, Science, and Transportation
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Enterprise Institute for Public Policy Research
1
American Management Association
1
American Management Asssociations
1
Aspen Institute for Humanistic Studies
1
Boston College / Department of Economics
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Cato Institute
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Conference on Research in Income and Wealth
1
Conference on Telecommunications Policy <20, 2005, Aspen, Colo.>
1
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Working paper / National Bureau of Economic Research, Inc.
258
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
69
Psychology & marketing
62
Journal of fashion marketing and management
58
NBER working paper series
57
International journal of hospitality management
52
American journal of agricultural economics
50
Journal of consumer affairs : official publication of the American Council on Consumer Interests
49
The American economic review
41
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
38
The journal of consumer marketing
38
International journal of consumer studies
37
Journal of international consumer marketing
35
Journal of marketing theory and practice
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
29
Journal of consumer behaviour : an international research review
28
Discussion paper / Centre for Economic Policy Research
26
International journal of sport management and marketing : IJSMM
26
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of food products marketing
22
Journal of marketing
21
The review of economics and statistics
21
Journal of business ethics : JOBE
19
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
19
Journal of travel and tourism marketing
19
Finance and economics discussion series
18
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Services marketing quarterly
18
Young consumers : insight and ideas for responsible marketers
18
Journal of hospitality marketing & management
17
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Source
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ECONIS (ZBW)
5,019
USB Cologne (EcoSocSci)
87
EconStor
65
Other ZBW resources
50
OLC EcoSci
13
RePEc
8
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
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1
Ethical theory and business
Beauchamp, Tom L.
(
ed.
)
-
1988
-
3. ed.
Persistent link: https://www.econbiz.de/10000739430
Saved in:
2
FTC's authority over deceptive advertising : hearing before the Subcommittee for Consumers of the Committee on Commerce, Science, and Transportation, United States Senate, Ninety-s...
United States / Congress / Senate / Committee on …
-
1982
Persistent link: https://www.econbiz.de/10000539556
Saved in:
3
Commercial free speech : evidence on the effects of mandatory disclaimers
Green, Kesten C.
;
Armstrong, Jon Scott
-
2011
Persistent link: https://www.econbiz.de/10009356644
Saved in:
4
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
-
2012
Persistent link: https://www.econbiz.de/10009505618
Saved in:
5
Deception by implication : a typology of truthful but misleading advertising and labeling claims
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10009405032
Saved in:
6
Recognizing consumer issues in DTC pharmaceutical advertising
Stafford, Marla Royne
;
Myers, Susan D.
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10003751236
Saved in:
7
Policy perspectives over time : special issue on the FTC
In:
Journal of public policy & marketing : JPP & M ; an …
7
(
1988
),
pp. 1-137
Persistent link: https://www.econbiz.de/10001104710
Saved in:
8
Information and decisionmaking at the Federal Trade Commission
Yao, Dennis A.
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10001135734
Saved in:
9
Corrective advertising - the Federal Trade Commission's : new remedy against deceptive advertising
Grimes, Warren S.
- In:
Gewerblicher Rechtsschutz, Urheberrecht, …
,
(pp. 359 - 367)
.
1973
Persistent link: https://www.econbiz.de/10014537715
Saved in:
10
Marketing and advertising regulation : the Federal Trade Commission in the 1990s
Murphy, Patrick E.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000845092
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