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USA
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Brand management
11,214
Markenführung
11,132
Brand image
11,047
Markenimage
10,930
Theorie
10,324
Theory
10,150
Produktentwicklung
9,968
Relationship marketing
9,533
Beziehungsmarketing
9,496
Markenartikel
9,149
New product development
9,131
Brand
8,109
Customer satisfaction
5,784
Innovation
5,637
Kundenzufriedenheit
5,616
Online-Handel
5,480
Online retailing
5,469
United States
5,407
Deutschland
5,243
Social Web
5,210
Social web
5,207
Online-Marketing
4,723
Germany
4,708
Internet marketing
4,705
Service quality
4,430
Dienstleistungsqualität
4,380
Einzelhandel
4,315
Retail trade
4,261
Innovationsmanagement
4,031
Werbewirkung
3,930
Innovation management
3,901
Advertising effects
3,880
Electronic Commerce
3,624
Verbraucherverhalten
3,582
E-commerce
3,511
Experiment
3,413
Marketingmanagement
3,334
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Undetermined
1,051
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674
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Article
3,993
Book / Working Paper
1,676
Journal
19
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Article in journal
3,550
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3,550
Graue Literatur
855
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855
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795
Arbeitspapier
733
Aufsatz im Buch
347
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347
Hochschulschrift
171
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140
Collection of articles of several authors
80
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80
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52
Sammlung
52
Case study
48
Fallstudie
48
research-article
48
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46
Lehrbuch
38
Textbook
37
Reprint
24
Conference paper
18
Konferenzbeitrag
18
Bibliografie enthalten
16
Bibliography included
16
Konferenzschrift
15
Ratgeber
13
Systematic review
13
Übersichtsarbeit
13
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12
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12
Guidebook
12
Amtsdruckschrift
11
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11
review-article
8
Bibliografie
7
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6
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5
Statistik
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4
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English
5,549
German
99
Undetermined
30
French
15
Spanish
1
Swedish
1
Author
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Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Calantone, Roger J.
13
Han, Heesup
13
Jang, Soocheong
13
Bronnenberg, Bart J.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kaiser, Harry M.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Lusardi, Annamaria
10
Roe, Brian
10
Waldfogel, Joel
10
Baghestani, Hamid
9
Barber, Nelson
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Yoon, Sukki
9
Burke, Marshall
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Heft-Neal, Sam
8
Hurst, Erik
8
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National Bureau of Economic Research
73
American Marketing Association
8
Friedrich-Schiller-Universität Jena
6
USA / Bureau of Foreign and Domestic Commerce
4
American Home Economics Association
2
Chambre de commerce et d'industrie de Paris
2
Conference on Research in Income and Wealth
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
NetLibrary, Inc
2
OECD
2
USA / Economic Research Service
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
British-North American Research Association (U.K.)
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
City University
1
Columbia University / Bureau of Applied Social Research
1
Commercial Development Association
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
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Working paper / National Bureau of Economic Research, Inc.
265
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of business research : JBR
75
Journal of retailing and consumer services
73
NBER working paper series
72
Psychology & marketing
68
The journal of product innovation management : an international publication of the Product Development & Management Association
65
Journal of fashion marketing and management
60
International journal of hospitality management
57
American journal of agricultural economics
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
41
The American economic review
39
International journal of consumer studies
37
Journal of marketing theory and practice
37
Journal of international consumer marketing
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
American economic journal : a journal of the American Economic Association
31
Journal of marketing
31
International journal of retail & distribution management
30
Journal of advertising research
28
Journal of consumer behaviour : an international research review
28
Journal of the Academy of Marketing Science
28
International journal of sport management and marketing : IJSMM
27
Applied economics
25
Discussion paper / Centre for Economic Policy Research
25
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
The journal of brand management : an international journal
25
The journal of product & brand management
25
Journal of food products marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of travel and tourism marketing
22
The review of economics and statistics
22
Journal of business ethics : JOBE
19
Services marketing quarterly
19
European journal of marketing : EJM
18
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Journal of hospitality marketing & management
18
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Source
All
ECONIS (ZBW)
5,470
USB Cologne (EcoSocSci)
73
EconStor
63
Other ZBW resources
63
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
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Showing
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date (oldest first)
1
Memory based comparisons of
brand
attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
3
A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
4
Global brands in the United States : how consumer ethnicity mediates the global
brand
effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
5
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
6
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
7
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
8
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
9
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
10
The higher the price the better the result? : the placebo-like effects of price and
brand
on consumer judgments
Ling, I-ling
;
Shieh, Chih-hui
;
Liao, Jun-fang
- In:
Theoretical economics letters
2
(
2012
)
3
,
pp. 264-269
Persistent link: https://www.econbiz.de/10009703175
Saved in:
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