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USA
Marketing
31,464
Controlling
11,681
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8,210
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4,926
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4,892
Deutschland
4,721
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4,150
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1,096
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1,072
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987
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984
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919
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880
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873
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861
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841
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837
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832
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830
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803
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740
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736
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731
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Kotler, Philip
19
Hartley, Robert F.
7
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Calantone, Roger J.
5
Homburg, Christian
5
Keller, Kevin Lane
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Workman, John P.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Boone, Louis E.
4
Brower, David J.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Krohmer, Harley
4
Kumar, V.
4
Kurtz, David L.
4
Levitt, Theodore
4
MacNeal, James U.
4
Miner, Dallas D.
4
Outlaw, Joe L.
4
Philipson, Tomas J.
4
Richardson, James W.
4
Ruzic, Dimitrije
4
Scott, Randall W.
4
Singhapakdi, Anusorn
4
Varadarajan, Rajan
4
Aaker, David A.
3
Baird, Kevin
3
Berry, Anthony J.
3
Boyd, Harper W.
3
Bragg, Steven M.
3
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3
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American Marketing Association
16
American Management Association
5
NetLibrary, Inc
5
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3
USA / Department of Agriculture
3
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
Verlag Dr. Kovač
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Bar Association / Section of Antitrust Law
1
American Management Association / Marketing Division
1
American Management Association / Packaging Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Business Archives Council
1
California Agricultural Experiment Station
1
Canada / Restrictive Trade Practices Commission
1
Chartered Institute of Transport
1
Colloquium der NPO-Forscher im Deutschsprachigen Raum <8, 2008, Linz>
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Institut für Betriebswirtschaftslehre der Gemeinwirtschaftlichen Unternehmen <Linz>
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
International Association of Business Communicators
1
Iowa State University / Center for Agricultural and Rural Development
1
Keizai-Keiei-Kenkyūsho <Kōbe>
1
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European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing
11
Journal of marketing education : JME
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International Journal of Bank Marketing
10
Journal of the Academy of Marketing Science
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Series / American Marketing Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Management accounting research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SpringerLink / Bücher
6
The journal of personal selling & sales management : JPSSM
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
EBSCOhost eBook Collection
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
The marketing review
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Electronic markets : the international journal on networked business
4
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ECONIS (ZBW)
1,353
USB Cologne (EcoSocSci)
110
Other ZBW resources
59
EconStor
4
RePEc
4
BASE
3
OLC EcoSci
2
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date (oldest first)
1
Sales Engineering : The
marketing
of technological products
Chorafas, D. N.
-
1967
Persistent link: https://www.econbiz.de/10000595929
Saved in:
2
Salesmen in
marketing
strategy
Lyon, Leverett Samuel
-
1978
Persistent link: https://www.econbiz.de/10000340087
Saved in:
3
IBM - Einblicke in die erfolgreichste
Marketing
-Organisation der Welt
Rogers, Buck
-
1986
Persistent link: https://www.econbiz.de/10000086276
Saved in:
4
Marketing
-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
5
The distribution trap : keeping your innovations from becoming commodities
Thomas, Andrew R.
;
Wilkinson, Timothy J.
-
2010
Persistent link: https://www.econbiz.de/10003874843
Saved in:
6
The convergence of interactive
marketing
and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
7
Scientific distribution : a practical guide to the distribution process and to modern methods of
marketing
and selling
Simmat, R.
-
1940
Persistent link: https://www.econbiz.de/10002806229
Saved in:
8
Marketing
organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
9
Marketing
mistakes and successes
Hartley, Robert F.
-
2009
-
11. ed.
Persistent link: https://www.econbiz.de/10003752238
Saved in:
10
The IBM way : insights into the world's most successfull
marketing
organization
Rodgers, Buck
-
1986
-
1. ed.
Persistent link: https://www.econbiz.de/10013467987
Saved in:
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