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Online social networking on campus : understanding what matters in student culture
Martínez Alemán, Ana M.; Wartman, Katherine Lynk - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004926853
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User acceptance of business intelligence application : motivation to learn, technology, social influence, and situational constraints
Yoon, Tom E.; Jeong, Bong-Keun; Ghosh, Biswadip - In: International journal of business information systems : … 26 (2017) 4, pp. 432-450
Persistent link: https://www.econbiz.de/10011856643
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Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun; Goenner, Emily - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
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Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162
Persistent link: https://www.econbiz.de/10011541875
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Marketing mit Instagram
Nufer, Gerd; Lenzen, Caroline Verena - 2017
Zunahme des mobilen Konsums von Content finden gerade soziale Netzwerke wie Instagram bei der Planung der Marketing … 2017) erfreut sich das Unternehmensprofil des Lebensmitteleinzelhändlers aus Texas großer Beliebtheit. Marketing mit …
Persistent link: https://www.econbiz.de/10011616125
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The evolving social network of marketing scholars
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
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Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob; Xiang, Zheng - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
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Boutique populism : the emergence of the Tea Party Movement in the age of digital politics
Turcotte, André; Raynauld, Vincenct - In: Political marketing in the United States, (pp. 61-84). 2014
Persistent link: https://www.econbiz.de/10010417796
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Marketing's moment of truth : in search of a new solution
Grossberg, Kenneth Alan - In: Waseda business & economic studies 51 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10012155184
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Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob (ed.); Laran, Juliano (ed.);  … - Winter Marketing Academic Conference <2018, New …; … - 2018
Persistent link: https://www.econbiz.de/10011900987