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USA
Preismanagement
19,114
Pricing strategy
19,097
Marketingmanagement
17,153
Marketing management
16,562
Theorie
12,159
Theory
12,082
Konsumentenverhalten
8,750
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8,743
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8,028
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7,801
Informationswert
5,249
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5,060
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4,668
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4,582
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3,838
United States
3,835
Online-Marketing
3,428
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3,378
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3,362
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3,160
Brand management
2,614
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2,606
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2,344
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2,339
Markenimage
1,660
Preisdifferenzierung
1,656
Brand image
1,645
Price discrimination
1,642
Preis
1,462
Social Web
1,428
Social web
1,427
Price
1,406
Einzelhandel
1,370
Retail trade
1,343
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1,304
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1,274
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1,273
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1,258
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Kaiser, Harry M.
21
Kotler, Philip
16
Borenstein, Severin
11
Hortaçsu, Ali
11
Mueller, Barbara
11
Berndt, Ernst R.
10
Klenow, Peter J.
10
Kryvtsov, Oleksiy
10
Aksoy, Yunus
9
Hinterhuber, Andreas
9
Knittel, Christopher R.
9
Stavins, Joanna
9
Bergen, Mark
8
Hawkins, Del I.
8
Levy, Daniel C.
8
Liozu, Stephan
8
Newhouse, Joseph P.
8
Trachter, Nicholas
8
Zettelmeyer, Florian
8
Altig, David
7
Christiano, Lawrence J.
7
Diehl, Sandra
7
Eichenbaum, Martin S.
7
Gopinath, Gita
7
Hayashi, Fumiko
7
Itskhoki, Oleg
7
Keller, Kevin Lane
7
Kumar, V.
7
Lindé, Jesper
7
Parsley, Hayden
7
Perreault, William D.
7
Richards, Timothy J.
7
Schoenle, Raphael
7
Schwieg, Timothy
7
Williams, Kevin R.
7
Best, Roger J.
6
Drayer, Joris
6
Einav, Liran
6
Felt, Marie-Hélène
6
Gorodnichenko, Yuriy
6
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National Bureau of Economic Research
41
American Marketing Association
15
USA / General Accounting Office
7
IGI Global
5
American Management Association
4
Cornell University / Department of Agricultural Economics
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Brookings Institution
2
Chartered Institute of Marketing
2
Conference on Research in Income and Wealth
2
Ekonomiska forskningsinstitutet <Stockholm>
2
European Society for Opinion and Marketing Research
2
Federal Reserve Bank of Chicago
2
Federal Reserve Bank of Cleveland
2
Federal Reserve Bank of St. Louis
2
J. L. Kellogg Graduate School of Management
2
National Council of Applied Economic Research
2
Springer Fachmedien Wiesbaden
2
USA / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universiṭat Bar-Ilan / Department of Economics
2
Academy of Marketing
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Alfried Krupp von Bohlen und Halbach-Stiftung
1
American Institute of Accountants
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Asia-Pacific Policy <Rand Corporation>
1
Chambre de commerce et d'industrie de Paris
1
Commerce Clearinghouse <Chicago, Ill.>
1
Committee on Prices in the Bituminous Coal Industry
1
Conference Board
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Price Behavior <1974, Bethesda, Md.>
1
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Working paper / National Bureau of Economic Research, Inc.
116
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
50
NBER working paper series
40
Journal of business research : JBR
34
Journal of accounting and public policy
28
Journal of marketing
27
The electricity journal
25
American journal of agricultural economics
24
The American economic review
24
The review of economics and statistics
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Psychology & marketing
22
The review of financial studies
21
Discussion paper / Centre for Economic Policy Research
20
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing communications
19
European journal of operational research : EJOR
18
Review of industrial organization : RIO
18
The journal of finance : the journal of the American Finance Association
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of revenue and pricing management
17
American economic journal : a journal of the American Economic Association
16
European journal of marketing : EJM
16
Journal of promotion management : JPM
16
The Oxford handbook of pricing management
16
International journal of industrial organization
15
NBER Working Paper
15
The Rand journal of economics
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of agricultural and applied economics
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
Journal of air transport management
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of marketing theory and practice
13
Journal of political economy
13
The journal of consumer marketing
13
The journal of futures markets
13
Business horizons
12
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ECONIS (ZBW)
3,883
USB Cologne (EcoSocSci)
25
EconStor
16
Other ZBW resources
12
RePEc
1
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1
Travel blogs and the implications for destination making
Pan, Bing
;
MacLaurin, Tanya
;
Crotts, John C.
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
1
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003566668
Saved in:
2
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
3
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
4
Valuing trial designs from a pharmaceutical perspective using value-based pricing
Breeze, Penny
;
Brennan, Alan
- In:
Health economics
24
(
2015
)
11
,
pp. 1468-1482
Persistent link: https://www.econbiz.de/10011433995
Saved in:
5
Pricing government information
Love, James H.
- In:
Journal of government information : JGI ; an …
22
(
1995
)
5
,
pp. 363-387
Persistent link: https://www.econbiz.de/10001194116
Saved in:
6
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
7
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
8
Generalized long-term price effects : are they asmetric, nonmonotonic, and time dependent?
Yoo, Shijin
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003779742
Saved in:
9
A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
Saved in:
10
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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