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Mega-sporting events as experience goods

Heyne, Malte (contributor); Maennig, Wolfgang (contributor); … - 2007

This paper tests the hypothesis that a nation's hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post...

Persistent link: https://www.econbiz.de/10003660094

Managing hospitality experiences : Las Vegas style

LaTour, Kathryn A.; Carbone, Lewis P.; Goan, Suzie - In: Memorable customer experiences : a research anthology, (pp. 177-193). 2009

Persistent link: https://www.econbiz.de/10003902758

Return on roller coasters : a model to guide investments in theme park attractions

Oest, Rutger van; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 721-737

Persistent link: https://www.econbiz.de/10008652611

The design of consumer experiences : managerial approaches for service companies

Carù, Antonella; Cova, Bernard - In: Managing consumer services : factory or theater?, (pp. 91-108). 2014

Persistent link: https://www.econbiz.de/10010478148

The role of price tiers in advance purchasing of event tickets

Moe, Wendy W.; Fader, Peter - In: Journal of service research : JSR 12 (2009/10) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10003878842

Amerikanische Urban Entertainment Center : Konzepte und deren Übertragbarkeit auf den deutschen Markt

Reiff, Florian - 1998

Persistent link: https://www.econbiz.de/10013418462

Benefit segmentation of visitors to a rural community-based festival

Li, Mimi; Huang, Zhuowei; Cai, Liping A. - In: Journal of travel and tourism marketing 26 (2009) 5/6, pp. 585-598

Persistent link: https://www.econbiz.de/10003891988

Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast

Nguyen, Sheila N.; Menzies, Jane L. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 106-130

Persistent link: https://www.econbiz.de/10008650621

Influences on event attendance decisions for stock car automobile racing fans

Roy, Donald P.; Goss, Benjamin D.; Jubenville, Colby B. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 73-92

Persistent link: https://www.econbiz.de/10008650623

Demand for pay-per-view consumption of Ultimate Fighting Championship events

Watanabe, Nicholas M. - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 225-238

Persistent link: https://www.econbiz.de/10009574576

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