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Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi; Tucker, Catherine - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
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Promoting multiple policies to the public : the difficulties of simultaneously promoting war and foreign humanitarian aid
Finnel, Stephanie; Reed, Americus, II; Aquino, Karl - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 246-263
Persistent link: https://www.econbiz.de/10009404938
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156
Persistent link: https://www.econbiz.de/10009563542