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The evolving social network of marketing scholars
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
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Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay - In: Technological forecasting & social change : an … 51 (1996) 2, pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
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On brands and word of mouth
Peres, Renana; Shachar, Ron; Lovett, Mitchell J. - In: MSI reports : working paper series (2011) 3, pp. 39-93
Persistent link: https://www.econbiz.de/10009531737
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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What is the true value of a lost customer?
Hogan, John E.; Lemon, Katherine N.; Libai, Barak - 2002
Persistent link: https://www.econbiz.de/10001704756
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EasyJet® airlines : small, lean, and with prices that increase over time
Koenigsberg, Oded (contributor); Muller, Eitan (contributor) - 2004 - Rev. Sept. 2004
Persistent link: https://www.econbiz.de/10002815484