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The effects of expectation disconfirmations on customer outcomes in e-markets : impact of national culture
Song, Lei; Weisstein, Fei L.; Anderson, Rolph E.; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 217-229
Persistent link: https://www.econbiz.de/10011628602
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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan; Kent, Robert J. - In: Journal of advertising research 53 (2013) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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Culture, acculturation and consumer behavior : An empirical study
Hair, Joseph Franklin; Anderson, Rolph E. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 423-428
Persistent link: https://www.econbiz.de/10003470777
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The sales manager : tomorrow's super marketer
Rosenbloom, Bert; Anderson, Rolph E. - In: Business horizons 27 (1984) 2, pp. 50-56
Persistent link: https://www.econbiz.de/10003470779
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Managing channel partner relationships : a cross-national study
Mehta, Rajiv; Anderson, Rolph E.; Dubinsky, Alan J.; … - In: Journal of global marketing 24 (2011) 2, pp. 105-124
Persistent link: https://www.econbiz.de/10009156460
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The impact of technology on evolving roles of salespeople
Christ, Paul; Anderson, Rolph E. - In: Journal of historical research in marketing 3 (2011) 2, pp. 173-193
Persistent link: https://www.econbiz.de/10009233215
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Impact of servant leadership and narcissism on firm performance : a comparative analysis of U.S. and Chinese international strategic distribution channel alliances
Somers, Mark; Mehta, Rajiv; Ma, Yuchao; Anderson, Rolph E. - In: Journal of global marketing 37 (2024) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10014515031