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Editorial: nation branding : issues, insights and impacts
Melewar, T. C. - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Ali, Maged; Melewar, T. C.; Dennis, Charles - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 391-392
Persistent link: https://www.econbiz.de/10009761858
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Corporate logo : history, definition, and components
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
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Analyzing performance audit reports of destination management organizations' actions and outcomes
Woodside, Arch G.; Sakai, Marcia Y. - In: Journal of travel and tourism marketing 26 (2009) 3, pp. 303-328
Persistent link: https://www.econbiz.de/10003868766
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Narrative analysis for decoding marketer - customer interactions in hospitality contexts
Woodside, Arch G.; Coleman, Linda Jane - In: Tourism sensemaking : strategies to give meaning to …, (pp. 223-231). 2011
Persistent link: https://www.econbiz.de/10009380868
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Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.; Brasel, S. Adam - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
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Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
Pattinson, Hugh M.; Woodside, Arch G. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10009524615
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033