Similar Search Results

Philipson, Tomas J.; Lakdawalla, Darius - 2007

Persistent link: https://www.econbiz.de/10013342491

An exploratory study of the coordinating mechanisms between R&D and marketing as an influence on the innovation process : final report

Souder, William E. - 1977 - Reprod

Persistent link: https://www.econbiz.de/10000704042

Innovation in marketing : new perspectives for profit and growth

Levitt, Theodore - 1962

Persistent link: https://www.econbiz.de/10000052459

Differential effects of the primary forms of cross functional integration on product development cycle time

Sherman, J. Daniel; Souder, William E.; Jenssen, Svenn A. - 2009

Persistent link: https://www.econbiz.de/10003836656

Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector

Grewal, Rajdeep; Chakravarty, Anindita; Ding, Min; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 261-272

Persistent link: https://www.econbiz.de/10003793508

History, theory and evidence of entrepreneurial marketing : an overview

Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 3-18

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a … especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating …

Persistent link: https://www.econbiz.de/10003917927