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The journal of consumer marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
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The importance and formalization of service quality dimensions : a comparison of Chile and the USA
Guesalaga, Rodrigo
;
Pitta, Dennis
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 145-151
Persistent link: https://www.econbiz.de/10010373824
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3
Marketing challenges in serving Millennials
Pitta, Dennis
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009541777
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4
Technological applications to the marketing classroom
Leventhal, Richard C.
;
Swanson, Andree
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10011590135
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