Similar Search Results

MarketMaker TM : an innovative network-oriented services marketing strategy for emerging economies

Liang, Chyi-Lyi - In: Innovations in services marketing and management : …, (pp. 27-48). 2014

Persistent link: https://www.econbiz.de/10010200752

Understanding and managing international product launch : a comparison between developed and emerging markets

Lee, Yikuan; Lin, Bou-wen; Wong, Yim Yu; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011), pp. 104-120

Persistent link: https://www.econbiz.de/10009387617

Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products

Song, Michael; Swink, Morgan - In: IEEE transactions on engineering management : EM 56 (2009) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10003853523

What's in a name? : an analysis of the strategic behavior of family firms

Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280

Persistent link: https://www.econbiz.de/10008664486

The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

Davis, Peter S.; Babakus, Emin; Englis, Paula Danskin; … - In: Journal of small business management : JSBM ; a joint … 48 (2010) 4, pp. 475-496

This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and...

Persistent link: https://www.econbiz.de/10008668043

Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich

Engelen, Andreas; Kemper, Jan; Brettel, Malte - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 7, pp. 710-743

Persistent link: https://www.econbiz.de/10008696363

Entrepreneurial and market orientation relationship to performance: the multicultural perspective

Todorovic, Zelimir William; Ma, Jun - In: Journal of enterprising communities : people and places … 2 (2008) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10003935155

The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs

Chao, Mike Chen-Ho; Spillan, John E. - In: Management research review 33 (2010) 5/6, pp. 472-483

Persistent link: https://www.econbiz.de/10003991394

Is market orientation a source of sustainable competitive advantage or simply the cost of competing?

Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10008840474

A comparison of the market orientation of Chinese and US firms

Smith, Darlene Brannigan; Pitta, Dennis A.; Richardson, Lee - In: International business and economics research journal 6 (2007) 12, pp. 25-37

Persistent link: https://www.econbiz.de/10003670388

1
2
3
4
5
6
7
8
9
10
Next
Last