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USA
Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
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61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
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Kundenzufriedenheit
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Retail trade
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Verhoef, Peter C.
5
Skiera, Bernd
3
Wiesel, Thorsten
3
Arden, Christine M.
1
Berger, Sven C.
1
Bijmolt, Tammo H. A.
1
Donkers, Bas
1
Gensler, Sonja
1
Krafft, Manfred
1
Lhoest-Snoeck, Sietske
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Nierop, Johannes Erjen Maurice van
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Pennings, Joost M. E.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
ERIM report series research in management
1
Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
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ECONIS (ZBW)
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The marketing-finance interface : an organizational perspective
Verhoef, Peter C.
;
Pennings, Joost M. E.
- In:
Handbook of marketing and finance
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009552413
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2
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
3
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
6
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
7
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
8
Predicting customer potential value : an application in the insurance industry
Verhoef, Peter C.
;
Donkers, Bas
-
2001
Persistent link: https://www.econbiz.de/10001600616
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