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USA
Institutional economics
19,242
Institutionenökonomik
19,223
Marketingmanagement
17,195
Marketing management
16,604
Theorie
9,548
Theory
9,482
Marketing
4,473
Neue Institutionenökonomik
3,894
New institutional economics
3,857
Institutional infrastructure
3,606
Institutionelle Infrastruktur
3,606
Business-to-business marketing
3,525
B-to-B-Marketing
3,521
Deutschland
3,412
Consumer behaviour
3,380
Welt
3,350
World
3,343
Marketing theory
3,234
Germany
3,233
Konsumentenverhalten
3,188
Marketingtheorie
3,087
United States
3,042
Relationship marketing
2,926
Beziehungsmarketing
2,852
Legitimacy
2,443
Legitimität
2,157
Lieferantenmanagement
2,064
Supplier relationship management
2,064
Brand management
1,874
Innovation
1,867
Markenführung
1,792
Institutional change
1,754
Institutioneller Wandel
1,747
Marketing strategy
1,725
Wirtschaftswachstum
1,680
Economic growth
1,647
Unternehmenserfolg
1,622
Firm performance
1,613
Strategisches Management
1,578
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185
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Lehrbuch
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research-article
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Aufsatzsammlung
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Biografie
37
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37
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35
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26
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26
Conference proceedings
24
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22
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16
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Author
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Rutherford, Malcolm
20
Kotler, Philip
17
Jones, D. G. Brian
13
Tadajewski, Mark
13
Hodgson, Geoffrey M.
12
Kaiser, Harry M.
12
Acemoglu, Daron
8
Hawkins, Del I.
8
Kumar, V.
8
Layton, Roger A.
8
Song, Michael
8
Fiorito, Luca
7
Libecap, Gary D.
7
Perreault, William D.
7
Samuels, Warren J.
7
Aoki, Masahiko
6
Humphreys, Ashlee
6
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Robinson, James A.
6
Shaw, Eric H.
6
Tool, Marc R.
6
Calantone, Roger J.
5
Hunt, Shelby D.
5
Johnston, Wesley J.
5
Kalt, Joseph P.
5
Kaufman, Bruce E.
5
Kaynak, Erdener
5
Kitchen, Philip J.
5
Langlois, Richard N.
5
Lindgreen, Adam
5
Malhotra, Naresh K.
5
Newman, Bruce I.
5
Schlägel, Christopher
5
Schneider, Steffen
5
Wilson, David T.
5
Alderson, Wroe
4
Armstrong, Gary
4
Bang, James T.
4
Best, Roger J.
4
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American Marketing Association
15
European Society for Opinion and Marketing Research
5
American Management Association
4
IGI Global
4
National Bureau of Economic Research
4
Brookings Institution
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
Seminar on market modelling
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Enterprise Institute for Public Policy Research
2
Chartered Institute of Marketing
2
Edward Elgar Publishing
2
Friedrich-Schiller-Universität Jena
2
Institute of Personnel Management
2
Nuclear Energy Agency
2
USA / General Accounting Office
2
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
2
Accounting and Economics in the New Economy Conference <2001, Cambridge, Mass.>
1
Akademie der Wissenschaften <Berlin, West> / Arbeitsgruppe Kultur und Technische Innovationen
1
Alfred P. Sloan School of Management
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Berlin-Brandenburgische Akademie der Wissenschaften / Arbeitsgruppe Kultur und Technische Innovationen
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Center for International Development <Cambridge, Mass.>
1
Coast Guard
1
Committee to Review the Functioning of Financial Institutions'
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Council in connexion with the centenary celebrations
1
Dartmouth College
1
Econometrisch Instituut <Rotterdam>
1
FAO
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungsinstitut für Öffentliche Verwaltung
1
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Published in...
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Journal of economic issues : jei
76
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of business research : JBR
28
History of marketing thought ; Volume 1
25
Journal of marketing
25
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
History of marketing thought ; Volume 2
23
Journal of marketing management : MM
21
Journal of historical research in marketing
19
Working paper / National Bureau of Economic Research, Inc.
18
The journal of business & industrial marketing
16
Journal of institutional economics
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
14
Journal of business-to-business marketing
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
14
Academy of Management journal : AMJ
13
Harvard business review : HBR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
11
Journal of business ethics : JOBE
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
SpringerLink / Bücher
11
Australasian marketing journal
10
Journal of marketing theory and practice
10
European Journal of Marketing
9
History of marketing thought ; Volume 3
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of consumer marketing
9
AMS review : official publication of the Academy of Marketing Science
8
American journal of agricultural economics
8
Business horizons
8
ILR review : the journal of work and policy
8
International organization : IO
8
Journal of business venturing
8
Journal of marketing communications
8
Management communication quarterly : an international journal
8
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Source
All
ECONIS (ZBW)
3,091
Other ZBW resources
55
USB Cologne (EcoSocSci)
19
RePEc
6
EconStor
3
Showing
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date (oldest first)
1
Responding from that vantage point : feld position and discursive strategies of legitimation in the U.S. wireless telegraphy field
Kim, Phillip H.
;
Croidieu, Grégoire
;
Lippmann, Stephen
- In:
Organization studies : an international …
37
(
2016
)
10
,
pp. 1417-1450
Persistent link: https://www.econbiz.de/10011639956
Saved in:
2
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
3
Origins of the institutional approach in marketing
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003644177
Saved in:
4
Evaluating the
legitimacy
of entrepreneurship and small business as a field of study : an expoloratory study in the USA
Heriot, Kirk C.
;
Kairegui, Andres
;
Huning, Tobias
; …
- In:
Journal of enterprising communities : people and places …
8
(
2014
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10010337043
Saved in:
5
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
6
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
7
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
8
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
9
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
10
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
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