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Generalizations on the effectiveness of pharmaceutical promotional expenditures

Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246

Persistent link: https://www.econbiz.de/10003793491

Modeling the effects of pharmaceutical marketing

Leeflang, Peter; Wieringa, Jaap E. - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10003976728

Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective

Osinga, Ernst C.; Leeflang, Peter; Srinivasan, Shuba; … - In: Journal of marketing 75 (2011) 1, pp. 109-124

Persistent link: https://www.econbiz.de/10008840467

Semiparametric analysis to estimate the deal effect curve

Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999

Persistent link: https://www.econbiz.de/10001432853

Flexible decomposition of price promotion effects using store-level scanner data

Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - 2002

Persistent link: https://www.econbiz.de/10001681986

What is the relation (if any) between a firm's corporate governance arrangements and its financial performance?

Wessels, Roberto E.; Wansbeek, Tom - 2014

This paper presents estimates from a latent variables model of the relation between corporate governance and financial performance. We use data on large US corporations to estimate the correlation, conditional on the firms' investment opportunity set, between governance and performance. We find...

Persistent link: https://www.econbiz.de/10010235838

What is the relation (if any) between a firm’s corporate governance arrangements and its financial performance?

Wessels, Roberto E.; Wansbeek, Tom; Dam, Lammertjan - In: Multinational finance journal : MF ; quarterly … 20 (2016) 4, pp. 323-354

Persistent link: https://www.econbiz.de/10012106922

Advancing and consolidating knowledge about customer engagement

Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284

Persistent link: https://www.econbiz.de/10009383364