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USA
Spieltheorie
45,501
Game theory
43,154
Supply chain
36,957
Lieferkette
36,286
Theorie
18,780
Theory
18,264
Werbung
13,904
Advertising
11,377
Experiment
6,685
Lieferantenmanagement
5,900
Supplier relationship management
5,893
Consumer behaviour
5,594
Konsumentenverhalten
5,480
Vertriebsweg
4,961
Distribution channel
4,957
Logistik
4,742
Logistics
4,589
Werbewirkung
4,027
Advertising effects
3,964
Nash equilibrium
3,829
Nash-Gleichgewicht
3,787
United States
3,590
game theory
2,946
Risikomanagement
2,856
Lagerhaltungsmodell
2,809
Inventory model
2,806
Risk management
2,801
Wettbewerb
2,671
Deutschland
2,670
Unternehmensnetzwerk
2,651
Business network
2,641
Sustainability
2,616
Supply Chain Management
2,582
Competition
2,576
Nachhaltigkeit
2,491
Logistics provider
2,449
Logistikdienstleister
2,449
Einzelhandel
2,431
Retail trade
2,372
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424
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Kaiser, Harry M.
32
Harsanyi, John C.
16
Gómez, Miguel I.
11
Kennedy, Philip Lynn
9
Richards, Timothy J.
9
Silk, Alvin J.
9
Ivanov, Dmitry
8
Lifshitz, Osnat
8
Saffer, Henry
8
Seldon, Barry J.
8
Bayer, Ralph-C.
7
Bown, Chad P.
7
Dave, Dhaval
7
Moser, H. R.
7
Mueller, Barbara
7
Albrecht, James W.
6
Berndt, Ernst R.
6
Cook, Thomas A.
6
Diehl, Sandra
6
Eḳshṭain, Tsevi
6
Kinnucan, Henry W.
6
Oberhofer, Harald
6
Reid, Leonard N.
6
Render, Barry
6
Schmit, Todd M.
6
Smith, Alan D.
6
Vroman, Susan B.
6
Winner, Hannes
6
An, Soontae
5
Aoki, Masahiko
5
Bulow, Jeremy
5
Carvalho, Vasco M.
5
Craighead, Christopher W.
5
Dong, Diansheng
5
Dufwenberg, Martin
5
Einav, Liran
5
Fawcett, Stanley E.
5
Forker, Olan D.
5
Gansler, Jacques S.
5
Gautier, Pieter
5
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National Bureau of Economic Research
24
IGI Global
11
International Purchasing and Supply Educational Research Association
5
Cornell University / Department of Agricultural Economics
4
European Operations Management Association
3
Monopolies and Restrictive Practices Commission
3
United States / Congress / House / Committee on Banking and Currency
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Columbia University / Bureau of Applied Social Research
2
Council of Supply Chain Management Professionals
2
Erasmus Research Institute of Management
2
Federal Trade Commission
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Friedrich-Schiller-Universität Jena
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
Rutgers University / Department of Economics
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Management Association
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Australian National University / Faculty of Economics and Commerce
1
Axel Springer Verlag
1
Bundesvereinigung Logistik
1
CRC Press <Boca Raton, Fla.>
1
Canada / Restrictive Trade Practices Commission
1
Center for the Study of Industrial Organisation
1
Centre for International Economic Studies
1
Chartered Institute of Transport
1
Christian-Albrechts-Universität zu Kiel
1
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deloitte Touche Tohmatsu <New York, NY>
1
Deutscher Logistik-Kongress <26, 2009, Berlin>
1
Edward Elgar Publishing
1
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International journal of production economics
78
European journal of operational research : EJOR
64
Working paper / National Bureau of Economic Research, Inc.
62
International journal of production research
58
Journal of advertising research
30
American journal of agricultural economics
28
Games and economic behavior
27
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of operations management
26
International journal of advertising : the quarterly review of marketing communications
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
NBER working paper series
23
International journal of logistics systems and management
22
Transportation research / E : an international journal
22
Working paper
21
Journal of the Operational Research Society : OR
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business logistics : JBL
18
Production and operations management : an international journal of the Production and Operations Management Society
18
NICPRE / National Institute for Commodity Promotion Research and Evaluation
17
Journal of marketing channels : ... distribution systems, strategy, and management
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Business horizons
14
Decision sciences : DS
14
Interfaces : the INFORMS journal on the practice of operations research
14
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
14
Journal of business research : JBR
14
Journal of economic behavior & organization : JEBO
14
Journal of purchasing and supply management
14
The journal of supply chain management : a global review of purchasing and supply
14
The American economic review
13
Economics letters
12
International journal of industrial organization
12
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
12
International journal of physical distribution & logistics management : IJPD & LM
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of law, economics, & organization
12
Transportation journal : a journal of the Association for Supply Chain Management
12
International journal of logistics : research and applications
11
Manufacturing & service operations management : M & SOM
11
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ECONIS (ZBW)
3,645
USB Cologne (EcoSocSci)
99
Other ZBW resources
27
EconStor
14
OLC EcoSci
3
RePEc
2
Showing
1
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10
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1
Optimal selling strategy in dual-channel supply chain
He, Yong
;
Song, Houfei
;
Zhang, Peng
-
2013
Persistent link: https://www.econbiz.de/10010188732
Saved in:
2
Sales promotions and channel coordination
Wierenga, Berend
;
Soethoudt, Han
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003986401
Saved in:
3
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
4
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
5
Side effects of competition : the role of
advertising
and promotion in pharmaceutical markets
David, Guy
;
Markowitz, Sara
-
2011
Persistent link: https://www.econbiz.de/10009230280
Saved in:
6
Beggar-thy-neighbor
advertising
: theory and application to generic commodity promotion programs
Alston, Julian Mark
;
Freebairn, John William
;
James, …
- In:
American journal of agricultural economics
83
(
2001
)
4
,
pp. 888-902
Persistent link: https://www.econbiz.de/10001633595
Saved in:
7
Beggar-thy-neighbor
advertising
: theory and application to generic commodity promotion programs
Alston, Julian Mark
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001520917
Saved in:
8
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
9
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
10
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
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