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Journal of business research : JBR
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Working paper / National Bureau of Economic Research, Inc.
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Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
17
The journal of product innovation management : an international publication of the Product Development & Management Association
17
International journal of production research
16
Harvard business review : HBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
The journal of consumer marketing
13
Academy of Management journal : AMJ
12
European journal of marketing : EJM
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International journal of hospitality management
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Journal of advertising research
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Psychology & marketing
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Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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American journal of agricultural economics
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International journal of selection and assessment
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Australasian marketing journal
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6
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ECONIS (ZBW)
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RePEc
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1
A cross-cultural study of users' craftmanship perceptions in vehicle interior design
Petiot, Jean-François
;
Salvo, Cécile
;
Hossoy, Ilkin
; …
- In:
International journal of product development : IJPD
7
(
2009
)
1/2
,
pp. 28-46
Persistent link: https://www.econbiz.de/10003827455
Saved in:
2
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
Saved in:
3
Nachfrageorientierte
Produktgestaltung
: ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
4
Ökonomie von Standards : Wettbewerbsaspekte von Kompatibilitäts-Standards dargestellt am Beispiel der Computerindustrie
Glanz, Axel
-
1993
Persistent link: https://www.econbiz.de/10000337026
Saved in:
5
Designing an integrated marketing communication process
Kusakatova, Emilija
- In:
Economic development : journal of the Institute of …
12
(
2010
)
3
,
pp. 119-132
Persistent link: https://www.econbiz.de/10009502316
Saved in:
6
How package designe and packaged-based marketing claims to lead overeating
Chandon, Pierre
- In:
Applied economic perspectives and policy
25
(
2013
)
1
,
pp. 7-31
Persistent link: https://www.econbiz.de/10009732022
Saved in:
7
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
8
Tactical considerations in designing marketing strategies
Cadotte, Ernest R.
- In:
The management of strategy in the marketplace
,
(pp. 147-176)
.
2003
Persistent link: https://www.econbiz.de/10001824947
Saved in:
9
Managing the growth-share matrix : a four-nation study in two industries
Thakur, Manab
- In:
Management international review : mir ; journal of …
31
(
1991
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10001105035
Saved in:
10
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
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