Narrow search
Showing 1 - 6 of 6
Cover Image
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.; Sedgewick, Jennifer R.; … - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Cover Image
Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
Cover Image
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Cover Image
How visual brand identity shapes consumer response
Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. … - In: Psychology & marketing 31 (2014) 3, pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Cover Image
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. … - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Cover Image
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.; Phillips, Barbara J. - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 95-106
Persistent link: https://www.econbiz.de/10003766367