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Consumer behaviour
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12
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social media
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text analysis
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
10
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1
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
2
The effects of installed base innovativeness and recency on content sales in a platform-mediated market
Healey, John
;
Moe, Wendy W.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011527069
Saved in:
3
Capturing evolving visit behavior in clickstream data
Moe, Wendy W.
;
Fader, Peter
-
2001
Persistent link: https://www.econbiz.de/10001642999
Saved in:
4
Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.
;
Fader, Peter
;
Kahn, Barry
-
2011
Persistent link: https://www.econbiz.de/10009376818
Saved in:
5
The role of price tiers in advance purchasing of event tickets
Moe, Wendy W.
;
Fader, Peter
- In:
Journal of service research : JSR
12
(
2009/10
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10003878842
Saved in:
6
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
7
Modeling customer lifetimes with multiple causes of churn
Braun, Michael
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 881-902
Persistent link: https://www.econbiz.de/10009384007
Saved in:
8
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
9
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
10
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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