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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.; Peterson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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Neuroscience and addictive consumption
Litt, Ab; Pirouz, Dante M.; Shiv, Baba - In: Transformative consumer research for personal and …, (pp. 523-542). 2012
Persistent link: https://www.econbiz.de/10009260760
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Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika; Tripp, Sophie; Zak, Paul J. - In: Psychology & marketing 32 (2015) 9, pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Neuromarketing : is Campbell in Soup?
Babu, S. Samuel; Vidyasagar, Thalluri Prasanth - In: The IUP journal of marketing management : IJMM 11 (2012) 2, pp. 76-100
Persistent link: https://www.econbiz.de/10009573158
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Comparative longitudinal consumer information research in Germany and the United States
Thorelli, Hans Birger - 1977
Persistent link: https://www.econbiz.de/10000539799
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International evidence on sticky consumption growth
Carroll, Chris (contributor); Slacalek, Jirka (contributor);  … - 2008
"We estimate the degree of 'stickiness' in aggregate consumption growth (sometimes interpreted as reflecting consumption habits) for thirteen advanced economies. We find that, after controlling for measurement error, consumption growth has a high degree of autocorrelation, with a stickiness...
Persistent link: https://www.econbiz.de/10003651594
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International evidence on sticky consumption growth
Carroll, Chris (contributor); Slacalek, Jirka (contributor);  … - 2008
We estimate the degree of "stickiness" in aggregate consumption growth (sometimes interpreted as reflecting consumption habits) for thirteen advanced economies. We find that, after controlling for measurement error, consumption growth has a high degree of autocorrelation, with a stickiness...
Persistent link: https://www.econbiz.de/10003778438