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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada; Masterson, Jonathan P., IV; … - In: Health marketing quarterly 39 (2022) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
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Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.; Murphy, Jamie; Adler, Jami - In: International journal of hospitality management 57 (2016), pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
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A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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A targeted approach to viral marketing
Mochalova, Anastasia; Nanopoulos, Alexandros - In: Electronic commerce research and applications 13 (2014) 4, pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
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A framework for the e-discovery of social media content in the United States
Sipior, Janice C.; Ward, Burke T.; Volonino, Linda; … - In: Information systems management 30 (2013) 4, pp. 352-358
Persistent link: https://www.econbiz.de/10010239071
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Why do users continue using social networking sites? : an exploratory study of members in the United States and Taiwan
Ku, Yi-cheng; Chen, Rui; Zhang, Han - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 571-581
Persistent link: https://www.econbiz.de/10010243564
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Digital analytics for marketing
Sponder, Marshall; Khan, Gohar F. - 2018
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party...
Persistent link: https://www.econbiz.de/10011712008