//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do marketing clients really ge...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Australien
51,351
Australia
44,037
Service quality
21,628
Dienstleistungsqualität
20,877
Werbung
13,855
Neuseeland
11,783
Advertising
11,324
New Zealand
11,245
Consumer behaviour
8,488
Konsumentenverhalten
8,255
Kreativität
7,475
Creativity
7,329
Customer satisfaction
6,595
Kundenzufriedenheit
6,376
Theorie
5,414
United States
5,362
Theory
5,299
Relationship marketing
4,343
Beziehungsmarketing
4,305
Empirische Methode
4,138
Empirical method
4,057
Werbewirkung
3,990
Advertising effects
3,929
Deutschland
3,879
Großbritannien
3,694
United Kingdom
3,368
Germany
3,203
Innovation
3,202
Schätzung
2,968
Estimation
2,863
Wirtschaftsprüfung
2,714
Qualitätsmanagement
2,708
Financial audit
2,706
Quality management
2,683
Kanada
2,440
Canada
2,202
Internet marketing
2,154
Online-Marketing
2,153
Krankenhaus
2,029
more ...
less ...
Online availability
All
Free
813
Undetermined
699
Type of publication
All
Article
3,186
Book / Working Paper
2,615
Journal
17
Other
1
Type of publication (narrower categories)
All
Article in journal
2,662
Aufsatz in Zeitschrift
2,662
Graue Literatur
1,112
Non-commercial literature
1,112
Working Paper
964
Arbeitspapier
865
Aufsatz im Buch
391
Book section
391
Collection of articles of several authors
302
Sammelwerk
302
Hochschulschrift
178
Thesis
151
Aufsatzsammlung
129
Konferenzschrift
91
Amtsdruckschrift
78
Government document
78
Case study
66
Fallstudie
66
Conference proceedings
55
Bibliografie enthalten
50
Bibliography included
50
Collection of articles written by one author
42
Sammlung
42
research-article
42
Reprint
28
Bibliografie
16
Lehrbuch
15
Systematic review
15
Übersichtsarbeit
15
Textbook
14
Conference paper
13
Konferenzbeitrag
13
Bibliographie
12
Fallstudiensammlung
11
Handbook
11
Handbuch
11
Mehrbändiges Werk
11
Multi-volume publication
11
Research Report
11
Dissertation u.a. Prüfungsschriften
8
more ...
less ...
Language
All
English
5,435
German
220
Undetermined
150
French
14
Italian
8
Spanish
6
Polish
4
Hungarian
2
Dutch
1
Russian
1
more ...
less ...
Author
All
Kaiser, Harry M.
26
Cobb-Clark, Deborah A.
25
Hanushek, Eric Alan
19
Trejo, Stephen J.
19
Silk, Alvin J.
16
Antecol, Heather
15
Chiswick, Barry R.
15
Smeeding, Timothy M.
15
Miller, Paul W.
14
Balcilar, Mehmet
13
Bloom, Nicholas
13
Rebitzer, James B.
13
Rivkin, Steven G.
13
Sadun, Raffaella
13
Sinning, Mathias
13
Blanpain, Roger
12
Gregory, Robert G.
12
Ozdemir, Zeynel Abidin
12
Staiger, Douglas
12
Monadjemi, Mehdi S.
11
Alston, Julian Mark
10
Berndt, Ernst R.
10
Hoesli, Martin
10
Martin, Vance
10
Taylor, Alan M.
10
Williamson, Jeffrey G.
10
Benati, Luca
9
Clarke, Harry R.
9
Dungey, Mardi H.
9
Seldon, Barry J.
9
Tansel, Aysıt
9
Woessmann, Ludger
9
Bagnall, John
8
Bounie, David
8
Gruber, Jonathan
8
Hamermesh, Daniel S.
8
Huckman, Robert S.
8
Jang, Soocheong
8
Kane, Thomas J.
8
Kessler, Daniel P.
8
more ...
less ...
Institution
All
National Bureau of Economic Research
35
OECD
21
International Labour Organization (ILO), United Nations
15
Maxwell Graduate School of Citizenship and Public Affairs
10
IGI Global
8
Centre d'Etudes de Populations, de Pauvreté et de Politiques Socio-Economiques <Differdingen>
7
International Energy Agency
6
Stiftung Wissenschaft und Politik
6
World Trade Organization
6
Edward Elgar Publishing
5
USA / General Accounting Office
5
Cornell University / Department of Agricultural Economics
3
European Conference of Ministers of Transport
3
Federal Reserve Bank of St. Louis
3
Forschungsinstitut zur Zukunft der Arbeit
3
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
3
Internationales Arbeitsamt
3
Melbourne Institute of Applied Economic and Social Research
3
Organisation for Economic Co-Operation and Development
3
Organisation for Economic Co-operation and Development
3
Resources for the Future, Inc.
3
School of Economics and Finance <Brisbane>
3
Springer International Publishing
3
United States / Congress / House / Committee on the Budget / Task Force on Education and Employment
3
Vereinte Nationen / Wirtschaftskommission für Europa
3
Advertising Federation of America / Bureau of Research and Education
2
American Marketing Association
2
Australian APEC Studies Centre
2
Australian Institute of Political Science
2
Australian National University
2
Boston College / Department of Economics
2
Brookings Institution
2
CAB International
2
Centre for Economic Performance
2
Centre for Educational Research and Innovation
2
Centre for International Economic Studies
2
East Asian Bureau of Economic Research (EABER)
2
FAO
2
Federal Trade Commission
2
Fraser Institute
2
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
180
Journal of advertising research
40
Discussion paper series / IZA
38
LIS Working Paper Series
33
Journal of advertising : official publication of the American Academy of Advertising
32
NBER working paper series
32
International journal of hospitality management
30
The economic record : er
28
Health care management review : HCM review
27
International journal of advertising : the quarterly review of marketing communications
27
Working paper
25
Journal of accounting and public policy
24
SpringerLink / Bücher
23
Academy of Management journal : AMJ
21
Applied economics
21
Journal of business research : JBR
21
American journal of agricultural economics
20
Discussion paper / Centre for Economic Policy Research
20
IZA Discussion Papers
19
Research discussion paper / Reserve Bank of Australia
19
The American economic review
19
The journal of real estate research
19
Working paper series / Luxembourg Income Study
19
Journal of sports economics
17
Quality management journal : QMJ
17
The review of economics and statistics
17
Auditing : a journal of practice & theory
16
Economics of education review
16
The journal of law & economics
16
Australian economic papers
15
Business horizons
15
Discussion papers / Centre for Economic Policy Research, Australian National University
15
Health affairs : at the intersection of health, health care, and policy
15
ILO Working Papers
15
Journal of retailing and consumer services
15
LIS working paper series
15
The journal of real estate finance and economics
15
Economic inquiry : journal of the Western Economic Association International
14
Economics letters
14
Inquiry : a journal of health care organization, provision and financing
14
more ...
less ...
Source
All
ECONIS (ZBW)
5,428
USB Cologne (EcoSocSci)
160
EconStor
113
Other ZBW resources
63
RePEc
51
BASE
2
USB Cologne (business full texts)
1
ArchiDok
1
more ...
less ...
Showing
1
-
10
of
5,819
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
worldwide :
advertising
conditions in selected countries
Kloss, Ingomar
(
ed.
);
Abé, Makoto
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001520253
Saved in:
2
A survey of econometric studies of tobacco
advertising
Alchin, Terry M.
-
1991
Persistent link: https://www.econbiz.de/10000910416
Saved in:
3
Common concerns amid diverse systems : health care experiences in five countries
Blendon, Robert J.
;
Schoen, Cathy
;
DesRoches, Catherine
; …
- In:
Health affairs : at the intersection of health, health …
22
(
2003
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10001767945
Saved in:
4
How disruption brought order : the story of a winning strategy in the world of
advertising
Dru, Jean-Marie
-
2007
Persistent link: https://www.econbiz.de/10003449462
Saved in:
5
Driving
creativity
and innovation through culture
Archer, Anne
;
Walczyk, Doris
- In:
Corporate creativity : developing an innovative organization
,
(pp. 39-46)
.
2009
Persistent link: https://www.econbiz.de/10003857060
Saved in:
6
The creative code : an organisational influence on the creative process in
advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
Saved in:
7
The construction of gender and
creativity
in
advertising
creative departments
Windels, Kasey
;
Lee, Wei-Na
- In:
Gender in management : an international journal
27
(
2012
)
8
,
pp. 502-519
Persistent link: https://www.econbiz.de/10009698090
Saved in:
8
Creative managers and managing
creativity
: a hermeneutic exploration
Granot, Elad
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10009419258
Saved in:
9
A tool for evaluating
advertising
concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
10
Matching creative agencies with results-driven marketers : do clients really need highly creative
advertising
?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->