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Intercultural webdesign as a strategic factor of success
Theuner, Gabriele - In: Conference Day 2010 : proceedings ; 5th May 2010 ; …, (pp. 193-203). 2010
Persistent link: https://www.econbiz.de/10003980888
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission
Schneider, Sebastian - In: Journal of revenue and pricing management 21 (2022) 3, pp. 274-290
Persistent link: https://www.econbiz.de/10013258153
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Disconfirmation and satisfaction in the light of culture : an analysis for Chinese and US American consumers
Krüger, Franziska - 2011
Persistent link: https://www.econbiz.de/10009539407
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Emerging markets for U.S. pork in China : experimental evidence from mainland and Hong Kong consumers
Ortega, David L.; Chen, Maolong; Wang, H. Holly; … - In: Journal of agricultural and resource economics : JARE ; … 42 (2017) 2, pp. 275-290
Persistent link: https://www.econbiz.de/10011751937
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Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.; Manimoy, Paul; Bhanot, Sandeep - In: International journal of export marketing : IJExportM 4 (2021) 2, pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
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Mining deeper meaning in consumer decision maps
Mulvey, Michael S.; Kavalam, Beena E. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 372-388
Persistent link: https://www.econbiz.de/10008688956
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
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Risk, trust, mad cows and terrorists
Turvey, Calum Greig - In: System dynamics and food networks research, the case of …, (pp. 17-41). 2007
Persistent link: https://www.econbiz.de/10003634522