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USA
Marketing
31,413
Brand management
17,670
Markenführung
17,256
Consumer behaviour
13,813
Konsumentenverhalten
13,414
Werbung
11,554
Advertising
11,326
Markenartikel
9,241
Brand
8,201
Markenimage
7,864
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7,788
Marketingmanagement
5,396
Marketing management
5,173
Theorie
5,067
Theory
5,011
Deutschland
4,893
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4,725
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4,646
Textilindustrie
4,431
Bekleidungsindustrie
4,354
Germany
3,967
Online-Marketing
3,957
Internet marketing
3,947
Textile industry
3,912
Relationship marketing
3,886
Beziehungsmarketing
3,838
Clothing industry
3,680
United States
3,223
Social Web
2,910
Social web
2,906
Fashion
2,811
Mode
2,775
marketing
2,596
Markenpolitik
2,304
Strategisches Management
1,630
India
1,587
Indien
1,567
Einzelhandel
1,510
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1,490
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215
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research-article
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32
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Kaiser, Harry M.
27
Kotler, Philip
19
Berndt, Ernst R.
11
Silk, Alvin J.
11
Bronnenberg, Bart J.
10
Dubé, Jean-Pierre
9
Mueller, Barbara
9
Burke, Marshall
8
Heft-Neal, Sam
8
Keller, Kevin Lane
8
Petty, Ross D.
8
Saffer, Henry
8
Seldon, Barry J.
8
Aaker, David A.
7
De Chernatony, Leslie
7
Ha-Brookshire, Jung E.
7
Hartley, Robert F.
7
Lakdawalla, Darius
7
Moser, H. R.
7
Calantone, Roger J.
6
Dave, Dhaval
6
Diehl, Sandra
6
Gould, Carlos F.
6
Kinnucan, Henry W.
6
Layton, Roger A.
6
Malshe, Avinash
6
Okazaki, Shintaro
6
Perreault, William D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Forker, Olan D.
5
Goldschlag, Nathan
5
Goldsmith, Ronald E.
5
Huh, Jisu
5
Johansson, Johny K.
5
Joo, Joonhwi
5
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National Bureau of Economic Research
21
American Marketing Association
16
American Management Association
5
NetLibrary, Inc
5
USA / Bureau of the Census
5
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
International Labour Organization (ILO), United Nations
3
USA / Department of Agriculture
3
USA / Subcommittee on International Trade
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Internationale Vereinigung der Textilindustrie
2
J. L. Kellogg Graduate School of Management
2
USA / Bureau of International Labor Affairs
2
USA / Economic Research Service
2
USA / General Accounting Office
2
USA / Trade Relations Council
2
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Advisory Committee on Textile Waste Treatment [and Recovery]
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Art Institute of Chicago / School
1
Arthur D. Little, Inc
1
Asian Development Bank / Economic and Research Department
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Capsule <Minneapolis, Minn.>
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
52
Journal of fashion marketing and management
47
Journal of advertising research
37
Journal of business research : JBR
35
The journal of brand management : an international journal
35
International journal of advertising : the quarterly review of marketing communications
30
European Journal of Marketing
29
Journal of advertising : official publication of the American Academy of Advertising
29
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
NBER working paper series
23
Journal of marketing management : MM
22
The journal of product & brand management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of historical research in marketing
16
European journal of marketing : EJM
15
Psychology & marketing
15
SpringerLink / Bücher
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Political marketing in the United States
13
Business horizons
12
Journal of business ethics : JOBE
12
The journal of law & economics
12
Journal of marketing education : JME
11
Journal of marketing theory and practice
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Report / Marketing Science Institute
11
The journal of media economics
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Harvard business review : HBR
10
International Journal of Bank Marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Review of industrial organization : RIO
10
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Source
All
ECONIS (ZBW)
3,234
USB Cologne (EcoSocSci)
211
Other ZBW resources
88
EconStor
10
RePEc
9
BASE
5
OLC EcoSci
4
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1
Launching a youth apparel
brand
: Jonathan West New York
Taran, Zina
;
Rosetti, Joe
;
Dombroski, Ed
- In:
Brand research : [an outcome of the second …
,
(pp. 115-123)
.
2009
Persistent link: https://www.econbiz.de/10009623339
Saved in:
2
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
3
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
4
Magazine online
advertising
in France and the United States
Lascu, Dana-Nicoleta
;
Marcheva, Marta
;
Thieringer, Kendree
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011575443
Saved in:
5
The business of
fashion
: designing, manufacturing, and
marketing
Burns, Leslie Davis
;
Mullet, Kathy K.
;
Bryant, Nancy O.
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009384415
Saved in:
6
A new dualistic approach to
brand
passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
Saved in:
7
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
8
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
9
Designing
brand
identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10001713028
Saved in:
10
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
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