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The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002590164
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Twenty-five years of the Journal of Brand Management
Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 489-493
Persistent link: https://www.econbiz.de/10011962811
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Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof - In: Foundations of corporate heritage, (pp. 259-271). 2017
Persistent link: https://www.econbiz.de/10011656857
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International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries
Meierer, Markus - 2011
, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on … consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally …
Persistent link: https://www.econbiz.de/10014015144
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Empowerment in the hospitality industry in the United States
Kruja, Drita; Ha, Huong; Drishti, Elvisa; Oelfke, Ted - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 25-48
Persistent link: https://www.econbiz.de/10011453952
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Organizational form and performance : evidence from the hotel industry
Kosová, Renáta; Lafontaine, Francine; Perrigot, Rozenn - In: The review of economics and statistics 95 (2013) 4, pp. 1303-1323
Persistent link: https://www.econbiz.de/10010231802
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Current quality management practices in US hospitals : a survey
Bandyopadhyay, Jayanta K. - In: Journal of business & economics research 7 (2009) 7, pp. 79-83
Persistent link: https://www.econbiz.de/10003869854
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Knowledge security for hospitality industry
Fung, Walter S. L.; Fung, Richard Y. K. - In: Marketing and management sciences : proceedings of the …, (pp. 305-308). 2010
Persistent link: https://www.econbiz.de/10003950959