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Brand linguistics : a theory-d...
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USA
Consumer behaviour
24
Konsumentenverhalten
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Brand management
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Markenführung
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Brand image
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Markenimage
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Brand
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Experiment
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United States
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Multinationales Unternehmen
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Nationalkultur
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Advertising appeals
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Advertising effects
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Behavioral economics
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Brand meaning
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Lerman, Dawn
4
Luna, David
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Carroll, Ryall
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Kabadayi, Sertan
1
Kachersky, Luke
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Journal of business research : JBR
2
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
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2
Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs
Kabadayi, Sertan
;
Lerman, Dawn
- In:
International marketing review
28
(
2011
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10009008187
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3
Positive marketing : introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
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4
Bridging marketing's intentions and consumer perceptions
Kachersky, Luke
;
Lerman, Dawn
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
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5
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
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