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USA
Marketing theory
3,233
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3,086
Kundenwert
2,625
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2,564
Relationship marketing
1,762
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1,743
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984
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961
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828
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778
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682
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Jones, D. G. Brian
13
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12
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9
Layton, Roger A.
7
Kumar, V.
6
Shaw, Eric H.
6
Hunt, Shelby D.
5
Skiera, Bernd
5
Bubik, Roland
4
Dixon, Donald F.
4
Keller, Kevin Lane
4
Beckman, Theodore N.
3
Brodie, Roderick J.
3
Grönroos, Christian
3
Monieson, David D.
3
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3
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3
Varadarajan, Rajan
3
Wiesel, Thorsten
3
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3
Witman, Paul D.
3
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2
Alt, Rainer
2
Bagozzi, Richard P.
2
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2
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2
Chi, Ting
2
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2
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2
Davidson, William R.
2
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2
Easton, Geoff
2
Geruso, Michael
2
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2
Hair, Joseph F.
2
Hanssens, Dominique M.
2
Heinonen, Kristina
2
Hollander, Stanley C.
2
Hollenbeck, Candice
2
Howard, Donald G.
2
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American Marketing Association
6
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2
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2
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2
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1
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1
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1
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1
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1
National Council of Applied Economic Research
1
USA / Department of Agriculture
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing management : MM
17
Journal of historical research in marketing
15
History of marketing thought ; Volume 3
8
Journal of the Academy of Marketing Science
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
5
Journal of marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
Europäische Hochschulschriften / 5
4
Handbook of research on customer equity in marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing education : JME
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SAGE library of marketing
4
The journal of services marketing
4
European Journal of Marketing
3
European journal of marketing : EJM
3
Journal of financial services marketing : JFSM
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Rethinking marketing : developing a new understanding of markets
3
The Routledge handbook of service research insights and ideas
3
The evolution of nonprofit marketing
3
The marketing review
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Cornell hospitality quarterly : CQ
2
Electronic markets : the international journal on networked business
2
Foundations and trends in marketing : FTMKT
2
Harvard business review : HBR
2
International Journal of Electronic Finance
2
International journal of business performance management
2
International journal of hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Issues in accounting education
2
Its Marketing series
2
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Source
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ECONIS (ZBW)
466
Other ZBW resources
3
RePEc
2
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
Customer portfolio composition and customer equity feedback effects : student diversity and acquisition in educational communities
Lewis, Michael
;
Mitra, Debanjan
;
Yoon, Yeujun
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009723163
Saved in:
3
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
Saved in:
4
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
5
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
6
A nation of customers
Goodhart, Philip
-
1965
Persistent link: https://www.econbiz.de/10000331795
Saved in:
7
Getting it right! : Creating customer value for market leadership
Weinzimer, Philip
-
1998
Persistent link: https://www.econbiz.de/10000660034
Saved in:
8
Discovering relative value using custom indexes
Garrett, Daniel J.
- In:
The handbook of municipal bonds
,
(pp. 571-575)
.
2008
Persistent link: https://www.econbiz.de/10003715027
Saved in:
9
Jamestown Electric Supply Company : assessing customer profitability
Heitger, Lester E.
;
Heitger, Dan L.
- In:
Issues in accounting education
23
(
2008
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10003729546
Saved in:
10
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
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