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USA
Konsumentenverhalten
79,057
Consumer behaviour
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Beziehungsmarketing
25,156
Relationship marketing
25,128
Markenführung
17,000
Brand management
16,978
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11,902
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11,725
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10,848
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10,633
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7,865
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7,449
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6,805
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6,276
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6,199
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6,190
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6,170
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5,783
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5,761
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5,695
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5,626
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4,827
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4,788
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4,727
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4,713
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4,593
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4,412
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4,166
Advertising effects
4,106
Verbraucherverhalten
3,571
Emotion
3,524
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3,504
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3,449
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Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
Jang, Soocheong
17
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
Bronnenberg, Bart J.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kaiser, Harry M.
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Kumar, V.
10
Lusardi, Annamaria
10
Roe, Brian
10
Rudanko, Leena
10
Baghestani, Hamid
9
Barber, Nelson
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Mattila, Anna S.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Waldfogel, Joel
9
Yoon, Sukki
9
Burke, Marshall
8
Carpenter, Jason M.
8
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National Bureau of Economic Research
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American Marketing Association
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IGI Global
3
American Home Economics Association
2
Central Treaty Organization
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Chambre de commerce et d'industrie de Paris
2
Federal Reserve Bank of New York
2
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2
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2
Universität Mannheim
2
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A. C. Nielsen Company <Northbrook, Ill.>
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American Council on Consumer Interests
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1
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1
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1
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1
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1
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1
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1
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Working paper / National Bureau of Economic Research, Inc.
269
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
84
Journal of retailing and consumer services
81
International journal of hospitality management
75
Psychology & marketing
74
NBER working paper series
63
Journal of fashion marketing and management
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
American journal of agricultural economics
46
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42
The journal of consumer marketing
42
Journal of marketing theory and practice
41
The American economic review
40
The journal of brand management : an international journal
40
International journal of consumer studies
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Journal of advertising research
36
Journal of international consumer marketing
34
Journal of marketing
34
Journal of the Academy of Marketing Science
34
International journal of sport management and marketing : IJSMM
32
International journal of retail & distribution management
31
The journal of services marketing
31
American economic journal : a journal of the American Economic Association
30
Journal of consumer behaviour : an international research review
30
The journal of product & brand management
29
Journal of sport management : the official journal of the North American Society of Sport Management
28
Services marketing quarterly
28
Journal of advertising : official publication of the American Academy of Advertising
26
Discussion paper / Centre for Economic Policy Research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Applied economics
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of business ethics : JOBE
24
European journal of marketing : EJM
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Journal of travel and tourism marketing
23
The review of economics and statistics
22
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ECONIS (ZBW)
6,247
USB Cologne (EcoSocSci)
72
EconStor
69
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
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1
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
2
The role of attachment in building consumer-
brand
relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
3
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
4
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
5
A cross-national comparison of
brand
perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
6
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
7
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
8
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
9
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
10
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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