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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Managing brand instability and capital market reputation : implications for brand governance and marketing strategy
Kambara, Kenneth M. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 568-578
Persistent link: https://www.econbiz.de/10008659266
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The effects of facial image and cosmetic usage on perceptions of brand personality
Guthrie, Michelle; Kim, Hye-Shin; Jung, Jaehee - In: Journal of fashion marketing and management 12 (2008) 2, pp. 164-181
Persistent link: https://www.econbiz.de/10003737150
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Second life : your world. Your imagination. - Your success? ; eine empirische Analyse des Erfolgspotentials von Second Life
Huber, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003712427
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of product & brand management 19 (2010) 2, pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008796170