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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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The impact of parenting strategies on child smoking behavior : the role of child self-esteem trajectory
Yang, Zhiyong; Schaninger, Charles M. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 232-247
Persistent link: https://www.econbiz.de/10008759839
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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Ethical attitudes of accounting practitioners : are rank and ethical attitudes related?
Convoy, Stephen J.; Emerson, Tisha L. N.; Pons, Frank - In: Journal of business ethics : JOBE 91 (2010) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10003958204
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Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Veilleux, Sophie; Haskell, Nancy; Pons, Frank - In: International journal of business and globalisation : IJBG 6 (2011) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10008939578
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Managing e-reputation and key stakeholders in the context of sport expressive organizations
Maltese, Lionel; Pons, Frank; Prévot, Frédéric - In: International studies of management and organization 47 (2017) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10011657596
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010184621