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Representation of the online tourism domain in search engines
Xiang, Zheng; Wöber, Karl; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 47 (2008) 2, pp. 137-150
Persistent link: https://www.econbiz.de/10003870233
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Multiple factor hierarchical clustering algorithm for large scale web page and search engine clickstream data
Kou, Gang; Lou, Chunwei - 2012
Persistent link: https://www.econbiz.de/10009625152
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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Online optimization : probabilistic analysis and algorithm engineering
Hiller, Benjamin - In: Operations research proceedings 2010 : selected papers …, (pp. 647-652). 2011
Persistent link: https://www.econbiz.de/10009298118
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Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.; Mullen, Tracy - In: International journal of electronic business 6 (2008) 2, pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
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Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don; Bright, Laura F. - In: International journal of electronic business 6 (2008) 2, pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
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Empirical price modeling for sponsored search
Ganchev, Kuzman; Kulesza, Alex; Tan, Jinsong; Gabbard, Ryan - In: Internet and network economics : third international …, (pp. 541-548). 2007
Persistent link: https://www.econbiz.de/10003651052
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Do consumers benefit from concentration in the New Economy? : a review of Google's mergers, acquisitions, and arrangements
Beschorner, Patrick Frank Ernst (contributor) - 2008
Within the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are...
Persistent link: https://www.econbiz.de/10003793997
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Developing an effective and affordable search engine marketing strategy for nonprofits
McMahon, Dave; Griffy-Brown, Charla - In: International journal of internet marketing and … 5 (2009) 1, pp. 113-130
Persistent link: https://www.econbiz.de/10003812640
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Paid search : the innovation that changed the web
Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10003462998