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USA
Relationship marketing
25,938
Beziehungsmarketing
25,263
Social Web
20,291
Social web
20,260
Consumer behaviour
19,065
Konsumentenverhalten
18,981
Brand management
17,495
Markenführung
17,081
Online-Marketing
12,933
Internet marketing
12,826
Markenimage
7,734
Brand image
7,642
Customer satisfaction
5,835
Kundenzufriedenheit
5,783
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5,497
Brand
5,496
Electronic Commerce
4,569
Deutschland
4,349
E-commerce
4,311
Service quality
4,219
Germany
4,212
Dienstleistungsqualität
4,208
Marketingmanagement
4,018
Marketing management
3,985
Online-Handel
3,551
Online retailing
3,541
Theorie
3,496
Theory
3,484
Viral marketing
3,311
Virales Marketing
3,310
Werbewirkung
3,097
Advertising effects
3,076
Internet
2,601
Soziales Netzwerk
2,582
Marketing
2,486
Werbung
2,483
Lieferantenmanagement
2,477
Supplier relationship management
2,476
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2,472
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179
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1,907
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578
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154
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Sammelwerk
52
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51
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39
Guidebook
29
Ratgeber
29
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20
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14
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12
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12
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7
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6
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108
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Smith, Alan D.
15
Goldfarb, Avi
10
Gentzkow, Matthew Aaron
9
Tucker, Catherine
9
Kumar, V.
8
Allcott, Hunt
7
Brodie, Roderick J.
7
De Chernatony, Leslie
7
Jang, Soocheong
7
Kuchler, Theresa
7
Stroebel, Johannes
7
Walsh, Gianfranco
7
Bailey, Michael
6
Braghieri, Luca
6
Cao, Ruiqing
6
Han, Heesup
6
Hollebeek, Linda D.
6
Johnson, Michael D.
6
Pentina, Iryna
6
Balmer, John M. T.
5
Burmann, Christoph
5
Chan-Olmsted, Sylvia M.
5
Choi, Yung Kyun
5
Christodoulides, George
5
Conduit, Jodie
5
Goldschlag, Nathan
5
Gourio, François
5
Jansen, Bernard J.
5
Kim, Wansoo
5
Makarin, Alexey
5
Myers, Amanda
5
Rudanko, Leena
5
Skiera, Bernd
5
Bachmann, Ruediger
4
Beatty, Sharon E.
4
Berry, Leonard L.
4
Chen, Tom
4
Cuevas, Ruben
4
Dahlhoff, Denise
4
Donthu, Naveen
4
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National Bureau of Economic Research
12
IGI Global
10
USA / General Accounting Office
3
Information Resources Management Association
2
NetLibrary, Inc
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Confederation of Britisch Industry
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Droemer Verlag
1
Econometrisch Instituut <Rotterdam>
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Weltwirtschaft
1
Ludwig-Maximilians-Universität München
1
Oxford University Press
1
Primary Research Group <New York, NY>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
USA / Court of Customs and Patent Appeals
1
United States / Congress / House / Committee on Ways and Means / Subcommittee on Oversight
1
University College of Swansea / Centre for Development Studies
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Mannheim
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verband Deutscher Maschinen- und Anlagenbau
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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Published in...
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Journal of advertising research
36
Working paper / National Bureau of Economic Research, Inc.
35
Journal of business research : JBR
33
The journal of brand management : an international journal
31
International journal of hospitality management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
The journal of product & brand management
23
Harvard business review : HBR
20
The journal of services marketing
20
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of retailing and consumer services
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of travel and tourism marketing
17
Harvard-Business-Manager : das Wissen der Besten
16
International journal of internet marketing and advertising : IJIMA
16
International journal of electronic marketing and retailing : IJEMR
15
Psychology & marketing
15
Services marketing quarterly
15
International journal of market research : JMRS ; the journal of the Market Research Society
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Journal of marketing theory and practice
14
SpringerLink / Bücher
14
Journal of the Academy of Marketing Science
13
MIT sloan management review
12
NBER working paper series
12
Tourism management : research, policies, practice
12
Business horizons
11
European journal of marketing : EJM
11
Journal of marketing
11
Journal of service research : JSR
11
Information systems research : ISR
10
Journal of advertising : official publication of the American Academy of Advertising
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
The journal of consumer marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of sport management and marketing : IJSMM
9
Journal of business ethics : JOBE
9
Journal of fashion marketing and management
9
Journal of international marketing
9
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Source
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ECONIS (ZBW)
2,461
EconStor
8
USB Cologne (EcoSocSci)
8
Other ZBW resources
5
OLC EcoSci
2
RePEc
2
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1
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
2
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
3
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
4
How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.
;
Bai, Billy
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
Saved in:
5
Guest editorial: Introduction to the special issue on social media and mobile marketing
Dix, Steve
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 160-161
Persistent link: https://www.econbiz.de/10009666652
Saved in:
6
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
7
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
8
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
9
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
10
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
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