Narrow search
Showing 1 - 4 of 4
Cover Image
An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan; Kamal, Sara - In: Breaking new ground in theory and practice, (pp. 181-192). 2011
Persistent link: https://www.econbiz.de/10009380022
Cover Image
Electronic word-of-mouth in social networking sites : a cross-cultural study of the United States and China
Chu, Shu-chuan; Choi, Sejung Marina - In: Journal of global marketing 24 (2011) 3, pp. 263-281
Persistent link: https://www.econbiz.de/10009305488
Cover Image
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan; Chen, Hsuan-Ting; Gan, Chen - In: Journal of business research : JBR 110 (2020), pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Cover Image
The influence of self-construal and materialism on social media intensity : a study of China and the United States
Chu, Shu-Chuan; Windels, Kasey; Kamal, Sara - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10011567086