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Social media, sentiment and public opinions : evidence from #Brexit and #USElection
Gorodnichenko, Yuriy; Pham, Tho; Talavera, Oleksandr - 2018
Persistent link: https://www.econbiz.de/10011879240
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A targeted approach to viral marketing
Mochalova, Anastasia; Nanopoulos, Alexandros - In: Electronic commerce research and applications 13 (2014) 4, pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
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Social networks and housing markets
Bailey, Michael; Cao, Ruiqing; Kuchler, Theresa; … - 2016
The recent house price experiences within an individual's social network affect her perceptions of the attractiveness of property investments, and through this channel have large effects on her housing market activity. Our data combine anonymized social network information from Facebook with...
Persistent link: https://www.econbiz.de/10011476018
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Corporate Diversity Communication Strategy : An Insight into American MNCs’ Online Communities and Social Media Engagement
Maiorescu-Murphy, Roxana D. - 2020 - 1st ed. 2020
Part I Online Corporate Diversity in the Financial Industry -- 1. Introduction -- 2. Online Diversity Communication at … JPMorgan Chase -- 3. Online Diversity Communication at Wells Fargo -- 4. Online Diversity Communication at Bank of America -- 5 …. Online Diversity Communication at Citigroup -- 6. Conclusions from the Financial Industry -- Part II Online Corporate …
Persistent link: https://www.econbiz.de/10012398997
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Corporate diversity communication strategy : an insight into American MNCs' online communities and social media engagement
Maiorescu-Murphy, Roxana D. - 2020
Persistent link: https://www.econbiz.de/10012113813
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Guru dreams and competition : an anatomy of the economics of blogs
Dong, Yi; Massa, Massimo; Zhang, Hong - 2015
Persistent link: https://www.econbiz.de/10010509461
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Guru dreams and competition : an anatomy of the economics of blogs
Dong, Yi; Massa, Massimo; Zhang, Hong - 2014
Persistent link: https://www.econbiz.de/10010482339
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Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada; Masterson, Jonathan P., IV; … - In: Health marketing quarterly 39 (2022) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
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Social transmission, emotion, and the virality of online contents
Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
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Online usage motive and information disclosure for preteen children
Lwin, May O.; Miyazaki, Anthony D.; Stanaland, Andrea J. S. - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10009689302