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The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris; Ghanem, Salma - In: Journal of global marketing 22 (2009) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
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Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris; Saran, Anshu; Ghanem, Salma; Fisher, … - In: Journal of global marketing 24 (2011) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
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The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Kalliny, Morris; Ghanem, Salma; Kalliny, Mary - In: Journal of global marketing 27 (2014) 3, pp. 145-160
Persistent link: https://www.econbiz.de/10010404377
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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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The cultural and religious animosity model : evidence from the United States
Kalliny, Morris; Hausman, Angela; Saran, Anshu; … - In: The journal of consumer marketing 34 (2017) 2, pp. 169-179
Persistent link: https://www.econbiz.de/10011635336