Similar Search Results

Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009

Persistent link: https://www.econbiz.de/10003927203

Reibstein, David J.; Joshi, Yogesh V.; Farris, Paul W. - In: The profit impact of marketing strategy project : …, (pp. 124-152). 2009

Persistent link: https://www.econbiz.de/10003927264

Venkatesan, Rajkumar; Farris, Paul W. - In: Journal of marketing 76 (2012) 1, pp. 76-94

Persistent link: https://www.econbiz.de/10009729590

West, Douglas C.; Ford, John B.; Farris, Paul W. - In: Journal of advertising research 54 (2014) 2, pp. 149-162

Persistent link: https://www.econbiz.de/10010383787

Ailawadi, Kusum L. (contributor); Gedenk, Karen (contributor) - 2003 - Rev.

Persistent link: https://www.econbiz.de/10003755018

Ailawadi, Kusum L.; Harlam, Bari A. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 782-791

Persistent link: https://www.econbiz.de/10003885072

Ma, Yu; Ailawadi, Kusum L.; Grewal, Dhruv - In: Journal of marketing 77 (2013) 3, pp. 101-120

Persistent link: https://www.econbiz.de/10009747817

Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52

Persistent link: https://www.econbiz.de/10009269263

Ma, Yu; Ailawadi, Kusum L.; Gauri, Dinesh K.; Grewal, Dhruv - In: Journal of marketing 75 (2011) 2, pp. 18-35

Persistent link: https://www.econbiz.de/10008935845