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USA
Consumer behaviour
10
Innovation management
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Marketingmanagement
9
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8
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Multinationales Unternehmen
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United States
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China
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Financial crisis
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Global marketing
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Gao, Tao
3
Ansary, Adel I. el-
1
Delava, Brittanie
1
Doyle, Myke
1
Flaschner, Alan
1
Gao, Tao Tony
1
Gentry, James W.
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Huang, Suping
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Kunz, Werner
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McGinnis, Lee Phillip
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Obal, Michael
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Rohm, Andrew J.
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Schakett, Tammy
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of service research : JSR
1
Services marketing quarterly
1
Thunderbird international business review
1
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ECONIS (ZBW)
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1
Independent musicians' needs for and satisfaction with business services from external providers : an exploratory study
Gao, Tao
;
Delava, Brittanie
;
Doyle, Myke
;
Shingler, Matt
; …
- In:
Services marketing quarterly
30
(
2009
)
2
,
pp. 104-121
Persistent link: https://www.econbiz.de/10003846798
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2
Antecedents to consumer perceptions of sacredness in extended service experiences : the case of Golf
McGinnis, Lee Phillip
;
Gentry, James W.
;
Gao, Tao
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009673010
Saved in:
3
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Saved in:
4
Effects of social bonding in business-to-business relationships
Schakett, Tammy
;
Flaschner, Alan
;
Gao, Tao Tony
; …
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
4
,
pp. 264-280
Persistent link: https://www.econbiz.de/10009492515
Saved in:
5
Trust development in e-services : a cohort analysis of Millennials and Baby Boomers
Obal, Michael
;
Kunz, Werner
- In:
Journal of service management
24
(
2013
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10009728599
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