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Overall performance of exhibitors at tradeshow : visitors perspective

Ravi Shankar C; L .Srividhya - In: GITAM journal of management : a quarterly publication … 12 (2014) 1, pp. 105-118

Persistent link: https://www.econbiz.de/10011287765

Marketing's impact on firm value : generalizations from a meta-analysis

Edeling, Alexander; Fischer, Marc - In: Journal of marketing research : JMR 53 (2016) 4, pp. 515-534

Persistent link: https://www.econbiz.de/10011537717

Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products

Song, Michael; Swink, Morgan - In: IEEE transactions on engineering management : EM 56 (2009) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10003853523

What's in a name? : an analysis of the strategic behavior of family firms

Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280

Persistent link: https://www.econbiz.de/10008664486

The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

Davis, Peter S.; Babakus, Emin; Englis, Paula Danskin; … - In: Journal of small business management : JSBM ; a joint … 48 (2010) 4, pp. 475-496

This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and...

Persistent link: https://www.econbiz.de/10008668043

Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich

Engelen, Andreas; Kemper, Jan; Brettel, Malte - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 7, pp. 710-743

Persistent link: https://www.econbiz.de/10008696363

Entrepreneurial and market orientation relationship to performance: the multicultural perspective

Todorovic, Zelimir William; Ma, Jun - In: Journal of enterprising communities : people and places … 2 (2008) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10003935155

The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs

Chao, Mike Chen-Ho; Spillan, John E. - In: Management research review 33 (2010) 5/6, pp. 472-483

Persistent link: https://www.econbiz.de/10003991394

Is market orientation a source of sustainable competitive advantage or simply the cost of competing?

Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10008840474

A comparison of the market orientation of Chinese and US firms

Smith, Darlene Brannigan; Pitta, Dennis A.; Richardson, Lee - In: International business and economics research journal 6 (2007) 12, pp. 25-37

Persistent link: https://www.econbiz.de/10003670388

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