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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri; Buchanan-Oliver, Margo - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
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The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean; Ashill, Nicholas Jeremy - In: The journal of product & brand management 31 (2022) 3, pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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Optimal selling strategy in dual-channel supply chain
He, Yong; Song, Houfei; Zhang, Peng - 2013
Persistent link: https://www.econbiz.de/10010188732
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel; Schlager, Tobias; Sprott, David E.; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
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Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.; Dotson, Jeffrey P.; Brazell, Jeff D. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
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If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn; Sojka, Jane Z. - In: The journal of consumer marketing 27 (2010) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10008651283