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Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.; Merchant, Altaf - In: Journal of advertising research 50 (2010) 4, pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
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Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf; Ford, John B. - In: International journal of nonprofit and voluntary sector … 13 (2008) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
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The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf; Rose, Gregory; Rose, Mei - In: Journal of marketing theory and practice 22 (2014) 3, pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
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Effect of university heritage and reputation on attitudes of prospective students
Merchant, Altaf; Rose, Gregory; Moody, Geoffrey; … - In: International journal of nonprofit and voluntary sector … 20 (2015) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10011492962
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Fantasy in food advertising targeted at children
Rose, Gregory; Merchant, Altaf; Bakir, Aysen - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
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The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29
Persistent link: https://www.econbiz.de/10011775861