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USA
Konsumentenverhalten
79,275
Consumer behaviour
78,842
Gender
29,026
Geschlecht
26,926
Institutional economics
18,948
Institutionenökonomik
18,933
Theorie
17,911
Theory
17,644
Werbung
13,768
Advertising
10,352
Beziehungsmarketing
8,941
Relationship marketing
8,931
United States
8,602
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7,947
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7,940
Deutschland
7,898
Werbewirkung
7,896
Advertising effects
7,670
Germany
6,879
Markenimage
6,842
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6,797
gender
6,534
Online-Marketing
5,854
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5,820
Weibliche Arbeitskräfte
5,709
Women workers
5,663
Online-Handel
5,489
Online retailing
5,475
Kundenzufriedenheit
5,470
Customer satisfaction
5,469
Experiment
5,187
Social Web
5,108
Social web
5,104
Welt
4,909
World
4,860
Markenartikel
4,548
Lohnstruktur
4,532
Wage structure
4,487
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4,467
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1,317
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1,259
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298
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56
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54
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52
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36
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35
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26
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Blau, Francine D.
61
Kahn, Lawrence M.
48
Kaiser, Harry M.
40
Lusk, Jayson L.
20
Rutherford, Malcolm
20
Stavins, Joanna
19
Schuh, Scott
18
Bertrand, Marianne
17
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Jang, Soocheong
15
Mueller, Barbara
14
Neumark, David
14
Richards, Timothy J.
14
Tucker, Catherine
14
Brummund, Peter
13
Han, Heesup
13
Kaplan, Greg
13
Lusardi, Annamaria
13
Mitchell, Olivia S.
13
Stevenson, Betsey
13
Allcott, Hunt
12
Hodgson, Geoffrey M.
12
Kamenica, Emir
12
Tonsor, Glynn T.
12
Cawley, John H.
11
Dong, Diansheng
11
Goldin, Claudia
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Nayga, Rodolfo M.
11
Bronnenberg, Bart J.
10
Chomsisengphet, Souphala
10
Cook, Jason
10
Diehl, Sandra
10
Dubé, Jean-Pierre
10
Goldfarb, Avi
10
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National Bureau of Economic Research
101
American Marketing Association
9
Friedrich-Schiller-Universität Jena
6
Brookings Institution
4
IGI Global
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Forschungsinstitut zur Zukunft der Arbeit
3
USA / Bureau of the Census
3
Advertising Federation of America / Bureau of Research and Education
2
American Enterprise Institute for Public Policy Research
2
American Home Economics Association
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Federal Reserve Bank of New York
2
Federal Trade Commission
2
INSEAD
2
Information Resources Management Association
2
Institute of Personnel Management
2
NetLibrary, Inc
2
Nuclear Energy Agency
2
OECD
2
Russell Sage Foundation
2
Stanford Institute for Economic Policy Research
2
The Wharton Financial Institutions Center
2
USA / Economic Research Service
2
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2
Universität Mannheim
2
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accounting and Economics in the New Economy Conference <2001, Cambridge, Mass.>
1
Advertising Research Foundation
1
Akademie der Wissenschaften <Berlin, West> / Arbeitsgruppe Kultur und Technische Innovationen
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Alfred P. Sloan School of Management
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Art Directors Club <New York, N.Y.>
1
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Working paper / National Bureau of Economic Research, Inc.
377
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
NBER working paper series
99
Discussion paper series / IZA
90
Journal of advertising research
88
Journal of economic issues : jei
84
Journal of business research : JBR
79
Psychology & marketing
76
Journal of retailing and consumer services
72
The American economic review
70
Journal of advertising : official publication of the American Academy of Advertising
67
Journal of fashion marketing and management
61
American journal of agricultural economics
60
International journal of hospitality management
56
IZA Discussion Papers
55
Economic inquiry : journal of the Western Economic Association International
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Applied economics
44
Discussion paper / Centre for Economic Policy Research
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of human resources : JHR
42
The journal of consumer marketing
40
ILR review : the journal of work and policy
39
American economic journal : a journal of the American Economic Association
38
International journal of consumer studies
38
Journal of marketing theory and practice
38
Feminist economics
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
The review of economics and statistics
34
Journal of sport management : the official journal of the North American Society of Sport Management
33
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
31
Journal of business ethics : JOBE
30
Southern economic journal
30
International journal of sport management and marketing : IJSMM
27
Journal of marketing
27
The journal of socio-economics
27
Economics letters
26
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ECONIS (ZBW)
8,697
USB Cologne (EcoSocSci)
182
EconStor
149
RePEc
32
OLC EcoSci
14
USB Cologne (business full texts)
1
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date (oldest first)
1
Advertising
professionals' perceptions of the impact of
gender
portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
2
Source credibility in attorney advertisements
Amyx, Douglas
;
Bristow, Dennis
;
Robb, Jeffrey
- In:
Services marketing quarterly
30
(
2009
)
4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10003900842
Saved in:
3
Sex, beauty, and youth : an analysis of
advertising
appeals targeting US women of different age groups
Taylor, Kimberly A.
;
Miyazaki, Anthony D.
;
Mogensen, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009770223
Saved in:
4
Character portrayal : examining
gender
roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
5
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
7
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
Saved in:
8
Advertising
expensive mortgages
Gurun, Umit G.
;
Matvos, Gregor
;
Seru, Amit
- In:
The journal of finance : the journal of the American …
71
(
2016
)
5
,
pp. 2371-2416
Persistent link: https://www.econbiz.de/10011562361
Saved in:
9
Experience the "ambience" : testing perceptions of ambient
advertising
innovations between the United States and Indian consumers
Wu, Jun
;
Arora, Anshu
;
Arora, Amit
- In:
International journal of emerging markets
11
(
2016
)
2
,
pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
Saved in:
10
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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