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Have consumers escaped from COVID-19 restrictions by seeking variety? : a machine learning approach analyzing wine purchase behavior in the United States
Rinke, Wolfram; Ho, Shuay-Tsyr - In: Journal of wine economics 18 (2023) 4, pp. 302-311
regain a sense of self-control. Using Machine Learning model and household-level data with a focus on the wine market in the … strategy. It is the shopping pattern and store environments that drive the behavioral responses in wine purchases to freedom …
Persistent link: https://www.econbiz.de/10014520138
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Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
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Testing congruency effects between origin and producer for wines
Spielmann, Nathalie; Babin, Barry - In: International journal of wine business research : IJWBR 23 (2011) 4, pp. 338-354
Persistent link: https://www.econbiz.de/10009407366
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Motivations of wine travelers in rural Northeast Iowa
Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International journal of wine business research : IJWBR 25 (2013) 4, pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
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U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
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Reaching the U.S. Hispanic wine market : highlighting the opportunities
Velikova, Natalia; Wilkinson, Kenton Todd; Harp, Shelley S. - In: Journal of food products marketing 22 (2016) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10011560846
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
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Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan; Cohen, Justin - In: International journal of hospitality management 77 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
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One size does (obviously not) fit all : using product attributes for wine market segmentation
Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106
The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape … effects they might have in influencing consumer decisions. Preferences for different wine attributes as well as the … psychographic traits of respondents were revealed through a web-based questionnaire administered to 504 wine consumers living in the …
Persistent link: https://www.econbiz.de/10011868285