Similar Search Results

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36

Persistent link: https://www.econbiz.de/10011996666

Srinivasan, Raji - In: Handbook of research on customer equity in marketing, (pp. 382-398). 2015

Persistent link: https://www.econbiz.de/10010483418

Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 26-35

Persistent link: https://www.econbiz.de/10011741532

Varadarajan, Rajan - In: Journal of macromarketing 40 (2020) 3, pp. 319

Persistent link: https://www.econbiz.de/10012264015

Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 78-90

Persistent link: https://www.econbiz.de/10011429267

Yadav, Manjit S.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: MSI reports : working paper series (2007) 2, pp. 99-125

Persistent link: https://www.econbiz.de/10003605725

Yadav, Manjit S.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 71 (2007) 4, pp. 84-101

Persistent link: https://www.econbiz.de/10003564889

Srinivasan, Raji; Woo, Carolyn Y.; Cooper, Arnold C. - 1994

Persistent link: https://www.econbiz.de/10000890716

Umashankar, Nita; Srinivasan, Raji; Parker, Jeffrey R. - In: Journal of marketing theory and practice 24 (2016) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10011450442

Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65

Persistent link: https://www.econbiz.de/10009160719