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A new framework of electronic word-of-mouth in social networking sites : the system-based approach

Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70

Persistent link: https://www.econbiz.de/10012199990

Networks of relations and word-of-mouth communication

Lippert, Steffen; Spagnolo, Giancarlo - In: Games and economic behavior 72 (2011) 1, pp. 202-217

Persistent link: https://www.econbiz.de/10009243233

A targeted approach to viral marketing

Mochalova, Anastasia; Nanopoulos, Alexandros - In: Electronic commerce research and applications 13 (2014) 4, pp. 283-294

Persistent link: https://www.econbiz.de/10011348317

From electronic WOM to social eWOM : bridging the trust deficit

Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T.; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 340-356

Persistent link: https://www.econbiz.de/10011771032

The latent potential of virtual communities as brand missionaries : implications from US and Korean

Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27

Persistent link: https://www.econbiz.de/10010483704

Innovation network

Acemoglu, Daron; Akcigit, Ufuk; Kerr, William R. - 2016

Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis uses 1.8 million U.S. patents and their citation properties to map the innovation network and its strength. Past innovation network structures are...

Persistent link: https://www.econbiz.de/10011557905

How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective

Gupta, Pranjal; Harris, Judy - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1041-1049

Persistent link: https://www.econbiz.de/10008652796

Consumers' rules of engagement in online information exchanges

Poddar, Amit; Mosteller, Jill; Ellen, Pam Scholder - In: Journal of consumer affairs : official publication of … 43 (2009) 3, pp. 419-448

Persistent link: https://www.econbiz.de/10009531912

E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews

Filieri, Raffaele; McLeay, Fraser - In: Journal of travel research : a quarterly publication of … 53 (2014) 1, pp. 44-57

Persistent link: https://www.econbiz.de/10010235908

Did you tell me the truth? : the influence of online community on eWOM

Yang, Jun; Mai, Enping; Ben-Ur, Joseph - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 369-389

Persistent link: https://www.econbiz.de/10009562254

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