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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Oxford : Oxford University Press; anfangs: Chicago, …; … - 1.1974/75 -
Persistent link: https://www.econbiz.de/10000353577
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Family and consumer sciences research journal
Hoboken, NJ : Wiley-Blackwell; -2009: Thousand Oaks, … - 23.1994/95 -
Persistent link: https://www.econbiz.de/10000537731
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The future of consumerism
Bloom, Paul N. (contributor) - 1986
Persistent link: https://www.econbiz.de/10000692929
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Consumer behavior : concepts and applications
Loudon, David Lamond; DellaBitta, Albert J. - 1979
Persistent link: https://www.econbiz.de/10000050460
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Consumption & generational change : the rise of consumer lifestyles
Jones, Ian Rees (ed.); Higgs, Paul (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003728733
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Economic decisions for consumers
Leet, Don Rodney; Driggers, Joann - 1983
Persistent link: https://www.econbiz.de/10000055604
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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387