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Bundling strategy
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Leistungsbündel
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B-to-B-Marketing
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Business-to-business marketing
20
Dienstleistungssektor
19
Lieferantenmanagement
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Raggio, Randle D.
5
Kowalkowski, Christian
4
Folse, Judith Anne Garretson
2
Alejandro, Thomas Brashear
1
Biggemann, Sergio
1
Brege, Staffan
1
Gummerus, Johanna
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Kindström, Daniel
1
Koskull, Catharina von
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Maley, Jane
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Sklyar, Alexey
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Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
9
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1
When the CEO's personal crusade drives decisions
Raggio, Randle D.
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 118-123
Persistent link: https://www.econbiz.de/10003982534
Saved in:
2
Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10003926598
Saved in:
3
Do you thank the taxpayer for your bailout?
Raggio, Randle D.
- In:
Harvard business review : HBR
87
(
2009
)
6
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003963349
Saved in:
4
The Robins Center : is less more?
Richardson, John
;
Raggio, Randle D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10009579940
Saved in:
5
Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 168-174
Persistent link: https://www.econbiz.de/10009405020
Saved in:
6
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
7
Adding services to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel
;
Kowalkowski, Christian
;
Alejandro, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 372-393
Persistent link: https://www.econbiz.de/10011388506
Saved in:
8
Guest editorial: relationship marketing : past, present and future
Gummerus, Johanna
;
Koskull, Catharina von
;
Kowalkowski, …
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011615567
Saved in:
9
Resource integration through digitalisation : a service ecosystem perspective
Sklyar, Alexey
;
Kowalkowski, Christian
;
Sörhammar, David
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 974-991
Persistent link: https://www.econbiz.de/10012178596
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