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The interplay of customer and product innovation dynamics : an exploratory study

Bohlmann, Jonathan D.; Spanjol, Jelena; Qualls, William J. - In: The journal of product innovation management : an … 30 (2013) 2, pp. 228-244

Persistent link: https://www.econbiz.de/10009723190

Efficiency of consumer (household sector) vs. producer innovation

Hienerth, Christoph; Hippel, Eric von; Jensen, Morten Berg - 2012 - This revision September, 2012

In this paper we report upon a first empirical exploration of the relative efficiency of innovation development by … product users vs. product producers. In a study of over 50 years of product innovation in the whitewater kayaking field, we …

Persistent link: https://www.econbiz.de/10009579600

Virtual test-driving : the impact of simulated products on purchase intention

Papagiannidis, Savvas; See-To, Eric; Bourlakis, Michael - In: Journal of retailing and consumer services 21 (2014) 5, pp. 877-887

Persistent link: https://www.econbiz.de/10010407210

Exploring the contributions of involving ordinary users in ideation of technology-based services

Magnusson, Peter - In: The journal of product innovation management : an … 26 (2009) 5, pp. 578-593

Persistent link: https://www.econbiz.de/10003883677

Fandom as a mode of secong production : active audienceship of the rising shadow

Taalas, Saara L.; Jirsjärvi, Irma - In: International journal of management concepts and … 7 (2013) 3/4, pp. 245-262

Persistent link: https://www.econbiz.de/10010367571

Innovation's effect on firm value and risk : insights from consumer packaged goods

Sorescu, Alina B.; Spanjol, Jelena - In: Journal of marketing 72 (2008) 2, pp. 114-132

Persistent link: https://www.econbiz.de/10003684147

Managing the global front end of NPD : lessons learned from the FMCG industry

Sakellariou, Evy; Karantinou, Kalipso; Poulis, Konstantinos - In: Journal of general management 39 (2013/14) 2, pp. 61-81

Persistent link: https://www.econbiz.de/10010373814

The lessons of failure : cases and comments on consumer product innovation

Robertson, Andrew - 1974

Persistent link: https://www.econbiz.de/10002700553

Comparative study of technological innovativeness betwen individuals in the USA and India

Klein, Andreas; Bhagat, Parimal - In: Review of international business and strategy 26 (2016) 1, pp. 100-117

Persistent link: https://www.econbiz.de/10011575148

Customer and frontline employee influence on new service development performance

Melton, Horace L.; Hartline, Michael D. - In: Journal of service research : JSR 13 (2010) 4, pp. 411-425

Persistent link: https://www.econbiz.de/10008736074

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