//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
It's gotta be the shoes! : per...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Werbung
13,843
Advertising
11,312
Markenartikel
9,229
Brand
8,189
Consumer behaviour
7,204
Konsumentenverhalten
7,099
Brand management
5,877
Markenführung
5,853
Werbewirkung
4,164
Advertising effects
4,100
Markenimage
3,716
Brand image
3,695
Internet marketing
2,236
Online-Marketing
2,236
Theorie
2,140
Theory
2,091
Deutschland
1,574
Relationship marketing
1,414
Beziehungsmarketing
1,406
advertising
1,406
Marketing
1,329
United States
1,256
Marketingmanagement
1,140
Marketing management
1,119
Social Web
1,096
Social web
1,095
Germany
905
Preismanagement
725
Pricing strategy
725
Wettbewerb
617
Einzelhandel
569
Emotion
551
Handelsmarke
546
Retail trade
532
Store brand
527
Competition
503
Brand loyalty
501
Vereinigte Staaten
489
Luxusgüter
476
more ...
less ...
Online availability
All
Undetermined
212
Free
109
Type of publication
All
Article
894
Book / Working Paper
539
Journal
6
Type of publication (narrower categories)
All
Article in journal
719
Aufsatz in Zeitschrift
719
Graue Literatur
169
Non-commercial literature
169
Working Paper
125
Arbeitspapier
122
Aufsatz im Buch
112
Book section
112
Hochschulschrift
58
Thesis
45
Collection of articles of several authors
27
Sammelwerk
27
Aufsatzsammlung
13
Reprint
13
research-article
13
Case study
10
Fallstudie
10
Collection of articles written by one author
9
Sammlung
9
Bibliografie enthalten
8
Bibliographie
8
Bibliography included
8
Konferenzschrift
7
Lehrbuch
7
Textbook
7
Systematic review
5
Übersichtsarbeit
5
Amtsdruckschrift
4
Bibliografie
4
Conference proceedings
4
Dissertation u.a. Prüfungsschriften
4
Government document
4
Biografie
3
Guidebook
3
No longer published / No longer aquired
3
Ratgeber
3
case-report
3
review
3
Bibliography
2
Biography
2
more ...
less ...
Language
All
English
1,306
Undetermined
78
German
55
French
1
Author
All
Kaiser, Harry M.
27
Bronnenberg, Bart J.
9
Silk, Alvin J.
9
Burke, Marshall
8
Heft-Neal, Sam
8
Saffer, Henry
8
Seldon, Barry J.
8
Berndt, Ernst R.
7
Dubé, Jean-Pierre
7
Moser, H. R.
7
Mueller, Barbara
7
Dave, Dhaval
6
De Chernatony, Leslie
6
Diehl, Sandra
6
Gould, Carlos F.
6
Kinnucan, Henry W.
6
Petty, Ross D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Aaker, David A.
5
An, Soontae
5
Calkin, David E.
5
Forker, Olan D.
5
Huh, Jisu
5
Joo, Joonhwi
5
Markowitz, Sara
5
Miracle, Gordon E.
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
Childs, Marissa
4
Chintagunta, Pradeep K.
4
DeLorme, Denise E.
4
Gentzkow, Matthew Aaron
4
Goel, Rajeev K.
4
Holmes, Thomas P.
4
more ...
less ...
Institution
All
National Bureau of Economic Research
17
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Chambre de commerce et d'industrie de Paris
2
Federal Trade Commission
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little, Inc
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Committee on Continuing Professional Education
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Conran Foundation <London>
1
European Society for Opinion and Marketing Research
1
European University Institute / Department of Economics
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Association of Business Communicators
1
Irving B. Harris Graduate School of Public Policy Studies
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
OECD
1
Practising Law Institute <New York, NY>
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
USA / Subcommittee on International Trade
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
United States Trademark Association
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
37
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
26
NBER working paper series
19
The journal of brand management : an international journal
16
Journal of business research : JBR
15
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
13
Business horizons
12
The journal of business : B
11
European Journal of Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of law & economics
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
The journal of media economics
9
European journal of marketing : EJM
8
Journal of historical research in marketing
8
Psychology & marketing
8
Review of industrial organization : RIO
8
The advertising and consumer culture reader
8
The journal of product & brand management
8
Working paper
8
Economic inquiry : journal of the Western Economic Association International
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of current issues and research in advertising : JCIRA
7
Journal of marketing
7
Journal of marketing communications
7
Services marketing quarterly
7
Southern economic journal
7
The Trademark reporter
7
The journal of industrial economics
7
International journal of industrial organization
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
The American economic review
6
The review of economics and statistics
6
Working paper series
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,315
USB Cologne (EcoSocSci)
97
Other ZBW resources
22
EconStor
4
RePEc
1
Showing
1
-
10
of
1,439
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
2
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
3
Finding the "missing link" :
advertising
's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
4
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
5
Investment, acquisitions, and financial constraints
Pierce, Joshua R.
-
2007
Persistent link: https://www.econbiz.de/10009697372
Saved in:
6
Global
advertising
strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
7
Integrating
advertising
and news about the
brand
in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
8
Effects of the private-label invasion in food industries
Ward, Michael B.
;
Shimshack, Jay P.
;
Perloff, Jeffrey M.
; …
- In:
American journal of agricultural economics
84
(
2002
)
4
,
pp. 961-973
Persistent link: https://www.econbiz.de/10001722589
Saved in:
9
Advertising
and integrated
brand
promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001639718
Saved in:
10
Does branded food product
advertising
help or hurt farmers?
Zhang, Mingxia
;
Sexton, Richard J.
;
Alston, Julian Mark
- In:
Journal of agricultural and resource economics : JARE ; …
27
(
2002
)
2
,
pp. 365-389
Persistent link: https://www.econbiz.de/10001768245
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->