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Journal of marketing
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Journal of business research : JBR
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
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7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
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Business horizons
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
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Marketing intelligence & planning
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Psychology & marketing
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AMA educators' proceedings
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International journal of wine business research : IJWBR
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Marketing theory
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
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EconStor
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RePEc
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1
The successful marketing plan : how to create dynamic, results oriented marketing
Hiebing, Roman G.
;
Cooper, Scott W.
;
Wehrenberg, Steven J.
-
2012
-
Fully rev. and expanded 4. ed
Persistent link: https://www.econbiz.de/10009377750
Saved in:
2
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10001554846
Saved in:
3
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
4
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
5
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
6
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
7
Marketing : an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
8
Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.
;
Kleiner, David
-
1995
Persistent link: https://www.econbiz.de/10000507702
Saved in:
9
Green marketing : [challenges and opportunities for the new marketing age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
10
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
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